Clarkston Consulting
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Consumer Products

The consumer products and retail industries are converging as the digital transformation changes the way companies go-to-market.  Our consumer products and retail consulting practice leverages our strategy and technology experts to help your company transition into the future.

View our 2020 Consumer Products Trends


In addition to the service areas below, Clarkston helps clients effectively resolve their most pressing industry challenges. Clarkston offers a broad suite of services to our clients in consumer products including strategy, innovation, sales and marketingsupply chainquality and regulatory, SAP and technology consulting.


Clarkston helps leading consumer products and retail companies realize eCommerce strategies, capabilities, and technologies to achieve differentiated growth and improve revenue.

Data + Analytics

In a world driven by data, Clarkston makes sure your business isn’t left behind. We help clients with strategies, tools, and processes that create continuous intelligence, minimize risk in decision-making, and drive enterprise-wide value.

S/4HANA for Consumer Products

For the modern consumer products company, agility and adaptability are paramount to meeting consumer expectations. With S/4HANA, we help clients realize those competencies while creating a platform for innovation.

Trade Promotion

As the second largest item on your P&L, trade promotion has clear impacts to your bottomline, not to mention your brand and retailer relationships. We work with our clients to demystify trade promotion, optimize spend, and drive profit.

Revenue Growth Management

We can help you build the organizational capabilities required to implement a successful Revenue Growth Management function to have a real impact on your brand’s P&L.

M&A Advisory

Clarkston works with clients to overcome increasing rates of failure in M&A through precise, industry-centric due diligence and M&A advisory services. As your partner, we assist your organization in identifying, selecting, and integrating acquisitions for seamless, enduring value.

Quality Operations

Navigating an increasingly regulated environment and developing FDA compliant processes and systems is a common challenge for our consumer products clients. We help simplify the complexities of the regulatory environment and drive our clients to set a strategy which looks past compliance to optimization.

Transformation Program Office

We help consumer goods and retail companies drive true transformation with value-focused returns. Working closely with our clients, we apply our recognized leadership in change management, business process, and program and project management to create active, sustainable transformation.

Interested in Clarkston Consulting's Consumer Products Services?

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Consumer Product Experts

Our entire company is designed around our industry expertise.
We’re happy to connect you with just a few of our consumer products professionals who will help solve your problems.

Steve Rosenstock

Steve Rosenstock

Partner, Consumer Products Industry Lead
Steve delivers his unique blend of applied expertise to CP companies across key disciplines including brand marketing, sales strategy, integrated business planning, trade promotion and pricing strategy.

Retail Consulting Associate Partner Cara Ridenhour

Cara Ridenhour

Associate Partner
Cara Ridenhour is an associate partner with Clarkston Consulting. In her client work, Cara specializes in the implementation and optimization of complex, global programs and systems.


Sarah Broyd

Associate Partner, Beauty and Personal Care Industry Lead 
Sarah Broyd works closely with her clients to create transformative value for their business and stakeholders. She’s passionate about leading people and ensuring operational efficiencies and process improvements for her clients.


Peter Tzefronis

Associate Partner
Peter Tzefronis has 20 years of experience helping clients realize benefits related to process improvement initiatives and enterprise wide transformational projects.


Idoia Hidalgo

Manager, Consumer Healthcare Lead
Idoia is a manager and the lead of our Consumer Healhcare industry.  Idoia has a passion for strategy, innovation and marketing that is supported by her industry experience.


Key Sectors

One thing we know for sure, no two consumer products companies are the same. Different sectors encounter different problems. Our organization is structured to leverage our experience and training in order to solve your sector-specific needs.

Fast Moving Consumer Goods

Fast moving consumer goods (FMCG) companies usually don’t have time to slow down to implement change. Working with Clarkston Consulting, you won’t have to decelerate while you innovate.

Food industry consulting

Food & Beverage

Very few sectors need to innovate as rapidly as food and beverage. With Clarkston Consulting as your business advisor, we can guide your organization from product discovery through new product launch.

Health & Beauty

While many health and beauty companies are marketing-driven, operational excellence should never be overlooked. We’ll help you improve your speed and agility in responding to consumers, while still executing flawlessly.

Specialty Retail

We understand specialty retailers are different from grocery or big box stores. But, you still need to keep up with your competitors while margins continue to erode. Clarkston Consulting will help you devise and implement the right strategy to compete and win.

Consumer Healthcare

Our decades of experience in the pharmaceutical industry means we understand FDA compliance better than anyone. Our decades of experiences in the consumer goods industry means we understand that compliance can’t stop innovation.  This makes us perfect advisors for that intersection of consumer healthcare companies.


Distribution has its unique challenges depending on the companies you service. From cold chain to three-tiered distribution, we understand how the distribution business works in consumer goods and can lead you in a winning direction.

Featured Clients

Coca Cola
Estee Lauder Logo
Rodan + Fields
Snyder's Lance Logo
Seventh Generation
Church & Dwight
Pernod Ricard