Retail Industry Challenges
Challenges for retailers in eCommerce like ability to bridge the channel gap, sticking to a focused strategy, the need to compete with giants, managing reverse logistics, and complying with privacy standards can make it seem like investments in your eCommerce are endless. Our eCommerce retail consultants can help you face this challenges and achieve the ROI you need.
Bridging the Channel Gap
It’s challenging for retailers who are focused on in-store experiences to create an omni-channel customer experience that lives up to their shopper’s expectations.
Focused and Consistent Strategy
Building an online presence is much more than simply creating a website. Having a cohesive eCommerce strategy from front-end through fulfillment is key to success.
Competing with Giants
Amazon has set the standard for pricing and shipping expectations. Online retailers must consider Amazon when determining pricing strategy and fulfillment options to accommodate increasing customer expectations.
Reverse Logistics
Managing product returns and refunds are costly for online retailers who see an increased amount of returns due to trends in eCommerce shopping habits.
Privacy Standards
Data security and customer data privacy is at the forefront of minds due to recent legislation around the globe. eCommerce companies must invest in cybersecurity to be a trusted place to shop and prevent costly fines.
CASE STUDY
DTC Health Supplement Company
Using Paid Landing Pages for Increased Conversion Rates
The client is a well-known direct-to-consumer (DTC) health supplement company that recently became a unicorn due to the rapid success in growing their online business and helping customers on their health journey. Although there was accelerated growth within months, the client was looking for ways to mature the business in various channels, including product testing for accelerated conversion rate and customer experience improvements as well as building out a go-to-market strategy with various marketing channels.
+101% conversion rate (CVR) increase (+14% agg) in Paid Search
+25% increase in incoming traffic from Paid Search (SEM)
15+ interviews conducted and 50+ product A/B tests conducted
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