The novel coronavirus pandemic drastically altered Americans’ buying habits. As individuals across the globe adhered to lockdown mandates, online grocery ...

Last month, Apple kicked off its developer’s conference by announcing a few new software features critical to maintaining health and ...

In the past year, makeup and beauty brands have hit a massive hurdle marketing to consumers online. Compared to other ...

The COVID-19 vaccine has brought hope to many around the world, but the slow rollout of the vaccine also shed ...

As individuals continue to adjust to pandemic life, uncertainties about how to assimilate in-person and mask-less routines pose a challenge.  ...

Data debt is everyone’s problem. Gaps in data management processes, accountability, and general data malaise and ambivalence combined with technical ...

The COVID-19 pandemic played a significant role in accelerating the trend of fast-moving consumer goods (FMCG) companies introducing direct-to-consumer channels, ...

Provider organizations have taken big strides towards personalization. According to the Redpoint Global Survey, 75% of consumers in the United ...

Digital marketing is important for building brand awareness, capturing interest, and converting consumers. However, policies around privacy issues in digital ...

The bond between owner and pet frequently morphs into a family-like connection. Having a pet as a companion can not ...

Life sciences marketing companies often lack the necessary tools to create personalized and targeted campaigns. Compliance and regulation often overshadow ...

Over the course of the last 5 years, the prevalence of social media influencers has grown exponentially. Brands across the ...