Updated: May 2, 2016
At Clarkston, we understand that privacy is important. The following information is designed to help you better understand the information we gather from our website and through our services, how we protect the information once we gather it, and whether and how we disclose it to anyone.
This policy applies equivalently to all hosted services and subdomains of clarkstonconsulting.com, including but not limited to www.clarkstonconsulting.com, as well as any sandbox, demo, integration environment, blog, or other application hosted under the clarkstonconsulting.com root domain (collectively referred to as “www.clarkstonconsulting.com” or “Website”).
Information Collection and Use
Our primary goals in collecting Personally Identifiable Information are to provide you with a smooth, efficient, and customized experience, to send you information upon your request, and, if appropriate, to collaborate with you as a client.
In general, we automatically gather certain usage information, such as the number and frequency of visitors to this Website and what features of the Website are most popular to our visitors. This information may include which URL you just came from, which URL you next go to, what browser you are using, what features you click on and read (in whole or in part), and your IP address. We use such data only in the aggregate. This collective data helps us to determine how much our visitors use parts of the Website, and to do internal research on our users’ demographics, interests, and behavior, so as to better understand and serve you. Clarkston may share aggregate information with third parties.
Personally Identifiable Information
If you complete the “Contact Us” inquiry form on the Website, we will request personally identifiable information about you, including, but not limited to, your name, phone number, and email address (together “Personally Identifiable Information”). We seek such information primarily to communicate with you about our product/service offerings. In addition, we may use such information to improve our marketing and promotional efforts, analyze Website usage, improve our content and service offerings, and customize our Website’s content, layout and services.
We use outside service providers to facilitate Clarkston’s Website and overall operation, and to perform functions on our behalf, such as sending postal mail and email, analyzing data, processing payments and providing customer service. These third parties may have access to your Personally Identifiable Information as needed to perform their functions, but they may not use it for any other purpose. You agree that Clarkston and those with whom it shares information (the “Recipients”) may disclose and transfer your information worldwide, including in and outside the United States, the European Economic Area, Canada, and other jurisdictions serviced by Clarkston, for any purpose relating to Clarkston’s operations.
You can always choose whether or not to provide information on this Website. If at any time you decide that you no longer want Clarkston to have your information, you may indicate this preference by emailing email@example.com.
Social Networking Sites
Clarkston operates and maintains social networking pages and venues on websites such as Facebook, Twitter, Google, and LinkedIn. Clarkston will, from time to time, import comments and posts from these third-party websites to this Website. If you post to any of Clarkston’s social networking pages on third-party websites, you are providing information to the public and do so at your own risk. Further, Clarkston may use these postings on its Website without further notice or compensation to you. Please visit the privacy policies of any third party websites before posting to Clarkston’s pages there.
Cookies, pixels and other system technologies
“Cookies” are small files placed on your computer, mobile phone or other device. “Pixels” (also called clear GIFs, web beacons, or pixel tags) are small blocks of code on webpages that do things like allow another server to measure viewing of a webpage and often are used in connection with cookies. We use technogloies like cookies, pixels and local storage (like on your brower or device, which is similar to a cookie but holds more information) to provide customized services and information that is targeted to your interests. For example, we use these technologies to tell us how and when pages in our website are visited, what our users’ technology preferences are (such as what type of video player they use) and whether our website is functioning properly. We also use these technologies to temporarily retain the information you enter into a form.
You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.) You are always free to decline our cookies if your browser permits, although in that case you may not be able to interact with certain features on our website, and you may be required to re-enter your password more frequently during a session.
Security and Storage
We employ several different security techniques to protect your Personally Identifiable Information stored in our servers, which are also located in the United States, from unauthorized access or use. You should be aware, however, that “perfect security” does not exist on the Internet, and that third parties may be able to intercept private communications and/or access your Personally Identifiable Information.
Clarkston insures that Personally Identifiable Information is safeguarded against loss, access, use, modification, disclosure or other misuse. All reasonable steps are taken to prevent unauthorized use or disclosure of your Personally Identifiable Information.
Clarkston will retain your Personally Identifiable Information only for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws and your consent to such purpose remains valid after termination of our relationship with you.
Business contact information is considered non-personal information and not subjected to special protection. Business contact information shall include but is not limited to: business name, business address, and business telephone number, and is not considered personal information in certain jurisdictions. Business contact information can be routinely shared with anyone inside or outside of the business.
In general, we will not sell, share or rent information about you in ways different from what is disclosed in this statement. However, we may be forced to disclose information to the government or third parties under certain circumstances. We cooperate with governments and private parties to enforce laws such as those regarding intellectual property rights, fraud, data privacy and security. We can (and you authorize us to) disclose any information about you to government officials and private parties as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringement or other activity connected to this website that is illegal or may expose us or you to liability.
Policy Towards Children
We are concerned about the safety and privacy of children who use the Internet. We encourage the viewing of our website by children to be done with parental supervision. Consistent with the Children’s Online Privacy Protection Act of 1998 (“COPPA”), we will never knowingly request Personally Identifiable Information from anyone under the age of 13 without prior verifiable parental consent. If we become aware that a child under 13 has provided us with Personally Identifiable Information without verifiable parental consent, we will use our best efforts to remove such information from our files. If a parent or guardian becomes aware that his or her child has provided us with Personally Identifiable Information without verifiable parental consent, he or she should contact us at firstname.lastname@example.org.
Clarkston-Potoamc Group, Inc.
2655 Meridian Parkway
Durham, NC 27713
Attn: Privacy Officer
Toll free: 800.652.4274