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Apparel and Footwear Consulting

Clarkston’s apparel and footwear consulting practices help our clients develop and activate strategies to address their specific challenges and emerging trends to drive business growth.

 

Industry Challenges

Our apparel and footwear consulting team is prepared to help your company face today’s most pressing challenges.

Inventory Planning

Matching supply and demand has become more of a challenge as omnichannel functions increase the complexity of predicting where inventory should be to minimize time to customer.

Diverse Competition

DTC-native, subscription, and concierge fashion services continue to erode loyalty amongst traditional retailers.

Technology Modernization

Retail technology continues to move forward at a torrid pace, forcing investments in point-of-sale, omnichannel, merchandising and eCommerce platforms or risk being left behind.

Pricing Challenges

Pervasive discounting is eroding profits from even the most loyal customers.

Frictionless Associate Experiences

Contextualized field communications, efficient workforce scheduling, and maximization of staff productivity remain elusive for retailers struggling with aging technology infrastructure.

INDUSTRY TRENDS

Digital Strategies

With the consumer’s increasing shift to digital channels, apparel and footwear companies must have a unified digital experience. Research, social, and e-commerce channels should seamlessly work together to help guide the consumer throughout the path to purchase. Data-driven decision-making creates personalized experiences for consumers and, ultimately, drives engagement and loyalty.

Sustainability

Retailers are seeking to improve their image around sustainability, especially with the rise in purchase power for younger generations who put a premium on environmental protection. Recycling and upcycling products is becoming more popular for apparel retailers.

Omnichannel

Omnichannel continues to be a focus for retailers who need to ensure that they have the right product in the right place at the right time. Investments are being made in technology to enable flexible fulfillment options such as in-store or curbside pickup, or same day delivery so consumers can wear their purchases faster than ever.

Leveraging Analytics for Growth

Advanced analytics are helping to drive improvements and efficiencies across organizations. From staffing decisions to product assortments, advanced analytics is turning data that retailers already have into meaningful, actionable insights.

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