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Health and Beauty Consulting

Clarkston’s health and beauty consultants help our clients develop and activate strategies to address their specific challenges and emerging trends to drive business.

Contact Our Health and Beauty Consulting Team

Industry Challenges

Our health and beauty consulting team is prepared to help your company face some of today’s most pressing challenges.

Industry Saturation

Companies face the risk of consumer fatigue amid an industry saturated with brands and products.


Consumers value brands that produce quality products that are also sustainable, ethically sourced, and environmentally friendly.

New Distribution Channels

Companies are exploring direct-to-consumer (DTC) channels and social selling avenues to better meet the needs of an evolving consumer base in an increasingly digital landscape.

Finding a Niche

With countless brands and products to choose from, companies must create and focus on niche products and markets to attract consumers, retain loyalty, and achieve profit.

Social Responsiblity

Consumers are less loyal to brands than ever before and are seeking out products from companies with a commitment to DE+I and CSR.

Evolving Consumer Preferences

Consumers’ preferences continue to evolve, from desiring more personalization to demanding more sustainable products; how do companies strategically and operationally keep up?




Brand Strategy Development for a Global Haircare Manufacturer

The client is an international manufacturer and retailer of women’s haircare products. Given the rapid growth of haircare competitors across online and physical retail channels, the international client realized they needed to better understand U.S. consumer preferences to tailor their brand strategy toward the future. The client sought an advisory consulting partner to help them better understand female consumers in the U.S. and to develop a high-level multicultural brand strategy that best aligns with those consumers’ passions and values to create an emotional connection and drive brand loyalty. Continue reading by downloading the full case study here.

Analysis of behaviors and preferences across 500+ consumers that projected future consumer trends within the U.S. haircare market

Identified three potential market expansion opportunities through size of the prize analysis

Evaluated opportunity to restructure product mix and pricing strategy focused on 20% of SKUs and consumer willingness to pay

Contact Clarkston To Learn More About Our Health and Beauty Consulting Practice

Contact Clarkston To Learn More About Our Health and Beauty Consulting Practice

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