Trade spend may be a bigger value driver than you think.
Spending trade dollars is easy. Planning, budgeting, and evaluating what you get for that spend is hard. Not ‘rocket science’ hard, but requiring thoughtful planning and execution among several people and systems. Once you have the basics in place, you can unlock a ton of value by getting the whole team – sales, marketing, finance, and executives – to examine and understand the analytics that will drive meaningful and optimized decisions and outcomes.
Solutions
Clarkston’s expertise in trade promotions from strategy to execution has helped consumer products companies optimize their promotional spend and drive profitable sales growth.
By building a comprehensive trade strategy which aligns with your organizational goals, you can differentiate your products in the retail setting.
- Trade Promotion Management Transformation Strategy
- Trade Promotions Business Case Development
- TPO Transformation Roadmap
Organizations can sustain positive effects with a comprehensive trade strategy which accounts for the impacts to people, processes, and policies.
- Trade Business Process Redesign
- Organizational Alignment
- KPI and Reporting Capabilities
Having a reliable foundation in place with supporting trade systems and trade promotion management tools, enables trade spend transformation success.
- Trade Promotion Technology Selection & Implementation
- Trade Promotion Systems & Trade Promotion Management (TPM) Tools Optimization
- Program and Project Management
- Master Data Governance
- Trade Promotion Training and Change Management
CLARKSTON'S TPM TECHNOLOGY EXPERIENCE
What Our Clients Say
VP Customer Strategy and Planning
We are deeply grateful for the Clarkston team. They have been exceptionally responsive and supportive, and their guidance and leadership have been invaluable to the success of the project.
Meet a Few of Our Experts
Caitlin Pardo
Joann Newman
PK Sundar
Evan Shirley
We have helped our clients find hundreds of thousands of dollars in unauthorized trade deductions by examining overall trade spend and deductions processes. For more information on TPM support, reach out to our team today.
Contact Us
To learn more how our TPM consulting practice could support you.