2018 Consumer Products Trends Report In the 2018 Consumer Products Trends Report, Clarkston Consulting evaluates how artificial intelligence, personalization, and ...

Quality within the consumer products industry has long been a strategic imperative for manufacturers of the world’s best brands. The ...

While consumers are on a quest to find deals for their everyday purchases, both consumers and manufacturers are combating the ...

As a consumer products company founded in pre-digital times, what can you do to build, amplify, or differentiate to remain ...

Contributing Author: Mary Spooner Cosmetics companies have two main goals when looking at their deduction management programs: collecting on chargebacks ...

The United States Senate and House of Representatives are both working on new regulations that would significantly impact the cosmetics ...

There is a continued opportunity for consumer products companies to more effectively leverage the growing volume of available data to ...

In our annual 2017 Consumer Products Trends Report, we discuss how consumer dynamics are requiring that companies redefine tried-and-true business ...

Back in 2010, Clarkston introduced our Speed & Agility Index, which identified that consumers are becoming hard to predict, making ...

This health and beauty company recognized that pricing and retailer margins for their flagship skincare products were too low and ...

In 2015, consumer products executives are faced with many of the same challenges they have encountered through the years. What ...

The Future of Trade Spend The growth rate for trade spend and its increasing share of the total marketing and sales, ...