Clarkston Consulting
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Sales, Digital CRM, and Digital Commerce

The role that sales and marketing technology plays and its direct engagement with customers and consumers is and will continue to be a priority for consumer products companies, making technology a key focus for both sales and marketing organizations.

Consumers Are Empowered to Own Digital Engagement.

Armed with information, consumers are using their influencing power to change how companies do business in this digitally driven world. Truly engaging with your customers and consumers is complex with the diversification of retail channels and the evolution of the consumer and digital interactions are at the epicenter of engagements with both consumers and customers.


We help consumer products companies understand how new types of information, data, and technologies, impact their engagement with consumers, and identify solutions to continually put the customer and their mission at the heart of their strategy.

To realize your opportunity with digital engagement, a strategic roadmap with short-term and long-term priorities

  • Sales & Marketing IT Strategy
  • Vendor Selection & Advisory
  • Program and Project Management

Whether you are trying to understand your consumer or your customers, the technologies that provide your business with a true 360 degree view, requires strong reliance on the following capabilities.

  • Master Data Strategy & Governance
  • Sales Reporting & Analytics
  • Marketing Reporting & Analytics

Our experience with sales and marketing technologies include those focused consumers, customers, and internal business technologies and with the increased importance that e-commerce will play in the industry, technology becomes critical.

  • Trade Systems and Trade Promotion Management Tools (CAS, Demantra, Exceedra, Oracle Global Trade Management)
  • Customer Relationship Management (CRM) (SAP, CAS,
  • Digital Commerce / E-Commerce (SAP Hybris)
  • Product Information Management (PIM) and Content Management Systems (CMS)

What Our Clients Say

Senior Manager, IT

Fortune 500 Company

Clarkston Consulting has experienced consulting resources. Some of their key strengths are their business focus, result orientation, customer focus, and engagement excecution.

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