Idoia Hidalgo is a manager with the firm and the co-lead for our Digital, Data, and Analytics practice, leading Digital. She has 8+ years of experience in both industry and consulting, focusing on digital strategy, consumer engagement, eCommerce, and brand management. In her career, Idoia has successfully helped her clients make the right digital investments, identify omnichannel eCommerce and DTC opportunities, and modernize marketing strategies to become more consumer-centric and digital. Before joining Clarkston, Idoia gained industry experience in CPG brand management at Danone and Unilever.
Idoia is native in English, Dutch, and Spanish, and also speaks French, Italian, and German. After her BSc in International Business Administration, Idoia earned an MBA with a concentration in Marketing from the Rotterdam School of Management in the Netherlands.