Idoia is a Senior Consultant with the firm. Before joining Clarkston, Idoia gained industry experience in CPG brand management, at Danone and Unilever. Idoia has a passion for strategy, innovation and marketing that is supported by her industry experience. As a brand manager at Danone, Idoia had a broad scope of responsibilities, including brand strategy and communication, innovation and e-commerce. In her career, Idoia has successful transitioned brands to new overall brand strategies, has identified the omni-channel roles of e-commerce and DTC, and has modernized marketing strategies to become more consumer-centric and digital.
Idoia is native in English, Dutch and Spanish, also speaks French, Italian and German. After her BSc in International Business Administration, Idoia went on to obtain an MSc in Marketing Management from Rotterdam School of Management in the Netherlands.