Case Study Consumer Products Food and Beverage Predictive Trade Promotion Planning Case Study: Predictive Trade Promotion Planning Operating in a highly competitive market, this leading food company’s success relies heavily on ...
Blog Post Consumer Products Sales + Marketing The Real Definition of Trade Promotion Optimization I was recently reflecting upon an industry conference I attended back in 2002, where I moderated a panel discussion on ...
Multimedia Consumer Products Sales + Marketing Energizing Trade Promotion Optimization Energizing Trade Promotion Optimization (TPO) Sales and marketing managers are increasingly pressed to demonstrate a return on their trade spend ... Download PDF