Blog Post Consumer Products Sales + Marketing Is your Trade Promotion Management (TPM) Stuck in Neutral? Numerous companies continue to struggle to capture the benefits associated with an effective and mature Trade Promotion Management (TPM) program. ...
Article Consumer Healthcare Consumer Products POI Summit Recap – Trade Marketing Trends and Insights This week Clarkston sponsored the Promotion Optimization Institute (POI) Summit in Chicago where leading consumer brands, retailers, and industry analysts ...
Case Study Consumer Products Food and Beverage Predictive Trade Promotion Planning Case Study: Predictive Trade Promotion Planning Operating in a highly competitive market, this leading food company’s success relies heavily on ...
Blog Post Consumer Products Sales + Marketing The Real Definition of Trade Promotion Optimization I was recently reflecting upon an industry conference I attended back in 2002, where I moderated a panel discussion on ...
Multimedia Consumer Products Sales + Marketing Energizing Trade Promotion Optimization Energizing Trade Promotion Optimization (TPO) Sales and marketing managers are increasingly pressed to demonstrate a return on their trade spend ... Download PDF
