Blog Post Sales + Marketing Consumer Products 5 Considerations When Implementing TPM for Foodservice Implementing a Trade Promotion Management (TPM) system for foodservice requires thoughtful adaptation that looks very different from traditional retail, although the approach may depend on the client’s ...
Blog Post Sales + Marketing Consumer Products TPM vs. TPO: Maximizing the Return on Trade Investments Many organizations invest heavily in trade promotions but lack clear visibility into whether those investments are truly delivering value or how to ...
Blog Post Consumer Products Sales + Marketing Considerations for Evaluating and Cleansing Your Master Data for a TPM Implementation When was the last time you evaluated your master data for a TPM implementation? Below, we explore three categories of master data ...
Blog Post Consumer Products Sales + Marketing Defining TPM Standards: Base, Incremental Volume, & Cannibalization Key Points: Defining TPM Standards Base volume represents expected demand without promotional activity. Incremental volume reflects promotional lift above base sales. Cannibalization ...
Blog Post Consumer Products POI 2025 Fall Summit Recap: The Future of RGM, Data, and AI Clarkston’s Idoia Hidalgo and Brandon Miller recently attended the POI 2025 Fall Summit in Dallas, Texas, where industry experts gathered to discuss best practices for today’s ...
Case Study Consumer Products Sales + Marketing Implementing Salesforce TPM for a Snacking Company to Enable Transformational Change Clarkston Consulting helped a client establish a solution that would enable improved collaboration between teams and systems — ultimately implementing ...
Blog Post Consumer Products Sales + Marketing Thinking Holistically About Your CPG Product Assortment Strategy Historically, assortment planning has had different meanings for different parts of a consumer products (CP) organization. Supply may plan assortments ...
Case Study Consumer Products Sales + Marketing Developing a Custom Trade Promotion Management Tool Clarkston Consulting recently helped with developing a custom TPM tool for a health and beauty client. Read a synopsis of ...
Case Study Consumer Products Data + Analytics Optimizing the Trade Ecosystem: Improved Data Modeling for a Confectionery Company A client recently engaged Clarkston Consulting to improve their data model which would help with optimizing the trade ecosystem. Read ...
Blog Post Sales + Marketing Consumer Products 3 Common Challenges with Trade Promotion Optimization and How to Mitigate Them With this new mainstream surge in generative AI, interest in trade promotion optimization is only increasing, and as a result, ...
Blog Post Supply Chain Balancing Supply Chain Capabilities and TPM Strategy in Foodservice Effective management of trade promotions in the foodservice sector requires a deep understanding of the industry’s unique characteristics. While the ...
Blog Post Consumer Products Digital The Role of Retail Media in Your Consumer Products Organization Consumer products companies have had to balance retailers’ expectations for trade investments with their own profitability objectives for a long ...
