TELUS TPM Transformation: Enabling Trade Promotion Adoption Across North America
Clarkston Consulting supported a consumer products organization on a TELUS TPM transformation. Read a synopsis of the project below or download the full case study.
Download the TELUS TPM Transformation Case Study Here
When a leading global food manufacturer set out to implement a single Trade Promotion Management (TPM) platform across North America, organizational readiness became a critical success factor. The new Telus TPM platform would impact multiple commercial functions across the United States and Canada, requiring teams to adopt new processes and workflows while building confidence in new system capabilities.
To support a successful transition, the client engaged Clarkston Consulting to develop and execute a comprehensive training and organizational change management (OCM) program. Clarkston worked closely with key business stakeholders to design a role-based training strategy and curricula tailored to the needs of distinct user groups across sales, trade marketing, finance, and broker teams.
The engagement focused on ensuring that users were prepared to effectively utilize the new TPM solution at go live. Clarkston developed customized training materials and job aids that aligned to both business processes and system functionality. The team also facilitated train-the-trainer sessions and coordinated large-scale training delivery efforts across U.S. and Canadian operations.
Through instructor-led sessions and structured hands-on learning experiences, more than 100 users gained exposure to TPM workflows and built a stronger understanding of how the new processes would support trade planning and promotion management. The program established a consistent approach to training across functions and geographies while creating reusable assets to support future onboarding and continuous learning.
By leading training strategy and content development, while also supporting change management and training delivery for stakeholders, Clarkston helped position the organization for successful adoption of the TELUS TPM platform. Participant feedback reflected this readiness: 100% of participants said the instructors were knowledgeable, 100% said that the instruction content was helpful for their job. The engagement also supported process standardization and established a foundation for long-term capability development as the organization continues its TPM journey.
