Multimedia Consumer Products Sales + Marketing Energizing Trade Promotion Optimization Energizing Trade Promotion Optimization (TPO) Sales and marketing managers are increasingly pressed to demonstrate a return on their trade spend ... Download PDF
Multimedia Consumer Products SAP + Technology Cloud-Based or On-Premise HCM: Consumer Products The marketplace for Human Capital Management (HCM) solutions has seen an extraordinary amount of acquisition and consolidation activity in the ... Download PDF
Multimedia Consumer Products How is the Private Label Evolving? Retailers with private label products now have greater flexibility in their pricing strategy, according to research conducted by Clarkston Consulting. ... Download PDF
Article Consumer Products Consumer Healthcare Managing Demand for New-to-World Products According to industry estimates, instances of out-of-stock cost retailers a 4 percent loss in category sales and, more importantly for ...
Multimedia Consumer Products Managing the Variable Demand of New Products Overview According to industry estimates, instances of out-of-stock cost retailers a 4 percent loss in category sales and, more importantly ... Download PDF
Blog Post Consumer Products Sales + Marketing 3 Types of Retail Relationships Consider all of the challenging dynamics that have come to define the manufacturer-retailer relationship, such as the increase in store ...
Article Consumer Products Holistic View of Analytics More and more, executives are emphasizing the importance of analytics. However, they struggle with their ability to realize true competitive ...
Blog Post Consumer Products The Catch 22 of Increased Consumer Purchasing Power Over the past decade the consumer has garnered significant purchasing power through the proliferation of information available on the Internet, ...
Blog Post Consumer Products Food and Beverage Brand Emotions Earlier this month, I had the opportunity to attend the Saint Joseph’s Food Industry Summit in Philadelphia. While much of ...
Article Consumer Healthcare Consumer Products Insights from the 2012 FMI/GMA Supply Chain Conference Last week, while attending the 2012 Supply Chain Conference – hosted jointly by the Food Marketing Institute and Grocery Manufacturers ...
Article Consumer Products Food and Beverage Realizing your Competitive Advantage in 2012 through Analytics 2012 will be a year of guarded growth for the Consumer Products industry. The economy, while continuing to show signs ...
Multimedia Consumer Products 2012 Consumer Products Industry Outlook Leveraging Analytics to Drive Competitive Advantage 2012 will be a year of guarded growth for the Consumer Products (CP) industry. ... Download PDF
