Multimedia Consumer Products Digital DTC Discussions: Product Portfolio and Price Companies have been talking about direct-to-consumer (DTC) channels and marketing for a number of years now, but there’s been an ...
Blog Post Digital Consumer Products Lessons Learned on QR Code Marketing Super Bowl LVI may be remembered for a few things but among them for marketers will be…QR code marketing? While ...
Multimedia Consumer Products Data + Analytics DTC Discussions: Core Information Systems When it comes to direct-to-consumer (DTC) business, it is important for CPG companies to understand the information systems that are ...
Blog Post Digital Consumer Products Developing an Email Marketing Strategy to Drive Consumer Engagement More than 300 billion emails are sent around the world each day, so there is no doubt the prevalence of ...
Multimedia Consumer Products Data + Analytics DTC Discussions: Managing the Customer Care Experience When it comes to launching or enhancing a direct-to-consumer (DTC) business, there are many opportunities for the front line that ...
Multimedia Consumer Products Data + Analytics DTC Discussions: DTC Marketing and Analytics COVID withstanding, DTC marketing has undergone drastic shifts over the last few years as brands have found new, innovative ways ...
Blog Post Pharma Sales + Marketing Top Life Sciences Insights from 2021 The top life sciences insights from 2021 run the gamut from cell and gene therapy to cybersecurity to the always ...
Blog Post Retail Apparel and Footwear Top Retail Insights from 2021 The top retail insights from 2021 demonstrate the industry’s commitment to innovation in the face of near-constant disruption. While retailers ...
Blog Post Digital Data + Analytics Designing for Low Bandwidth Users With data usage increasing by 47% since March, COVID-19 has made the importance of digital more apparent than ever before. The pandemic has ...
Blog Post Consumer Products Data + Analytics What Can Brands Learn About Data-Driven Marketing from Spotify Wrapped? In 2015, Spotify began releasing annual data about their listeners, including their most streamed artist and the hours spent using the app. This marketing campaign, known as Spotify ...
Blog Post Biotech Pharma Patient Journey Mapping: Taking it to the Next Level The value that comes from patient journey mapping exercises is well-established in the life sciences industry. These activities are focused ...
Multimedia Consumer Products Fast Moving Consumer Goods Macro Trends in Consumer Goods: Taking Stock with Mark Osborn Macro trends in consumer goods have wildly accelerated and evolved over the last two years in the face of the ...
