Blog Post Digital eCommerce 2023 Black Friday: Expectations vs. Results Over the years, Black Friday and Cyber Monday have become the pinnacle shopping event for retailers globally across all sales ...
Blog Post Diversity, Equity + Inclusion Consumer Products 4 Tips to Build a Sustainable Internal Diversity, Equity, and Inclusion Strategy In 2020, there was a significant push toward developing DE+I strategies within companies in the wake of George Floyd’s murder. ...
Blog Post Digital What is TikTok Shop? How Will it Influence eCommerce Marketing Strategies? In the digital age, creative, short-form video is taking over the social media marketing landscape. As we approach the holiday ...
Blog Post Digital Diversity, Equity + Inclusion Driving Progress in Pharma: Recapping the 2023 Women of Color in Pharma (WOCIP) Conference Clarkston’s Erica Parks Murray and LaToya Lee Jones recently attended the 7th annual Women of Color in Pharma (WOCIP) Conference ...
Blog Post Consumer Products Organizational Performance Exploring Challenges and Opportunities for Consumer Products Co-Ops Cooperatives, or co-ops, are business structures where the organization is owned by its members who may be growers or farmers, ...
Blog Post Digital Consumer Products The Importance of Cross-Functional Alignment Between Digital and IT Teams With the rise of digital – including direct-to-consumer, enhanced customer data, and accessible AI – we have seen firsthand the ...
Blog Post SAP + Technology Consumer Products Business Considerations for Implementing SAP Ariba SAP Ariba is a cloud-based spend management suite that helps businesses of all sizes streamline and automate their procurement processes, ...
Blog Post Consumer Products Digital How to Evaluate New Revenue Streams Through Digital Platforms The consumer products (CP) industry, along with many others, has experienced an evolution in recent years. In our 2023 CP ...
Case Study Life Sciences Biotech Streamlining Audit Management and Planning for a Biotech Company Clarkston partnered with the Quality Assurance function at a top revenue-generating RNAi therapeutics company to bring efficiency to the good ...
Multimedia Consumer Products Sales + Marketing RGM and Consumer Engagement: Taking Stock with Amy L. and Ryan M. In our last episode of Taking Stock, we spent some time talking about understanding consumer motivations. In this episode, we ...
Blog Post Data + Analytics Exploring the New and Improved ChatGPT: An OpenAI DevDay Recap for Non-Developers In a much-anticipated announcement Monday, OpenAI rolled out the next wave of advancements to both ChatGPT and their API at ...
Blog Post Data + Analytics Digital What is Microsoft Copilot? Exploring Use Cases for Businesses in 2024 What is Microsoft Copilot? Microsoft has launched Copilot, an intelligence assistant that can generate content, provide real-time responses, and keep ...
