Blog Post Consumer Products Diversity, Equity + Inclusion 5 Considerations for Designing an Inclusive Beauty Strategy in 2024 Beauty consumers are more aware than ever of their options for brand offerings. As such, the same marketing strategies that ...
Multimedia Diversity, Equity + Inclusion Consumer Products Breaking Down DE+I Myths: Can HR Presentations Solve DEI Challenges? As Clarkston works alongside organizations who are looking to grow and evolve their Diversity, Equity, and Inclusion (DE+I) strategies, we ...
Blog Post Life Sciences Data + Analytics How to Approach Data Visualization in the Life Sciences In today’s data-driven world, harnessing the power of data visualization is critical for effective decision-making. Whether you’re a data analyst, ...
Blog Post Consumer Products Digital How to Evaluate New Revenue Streams Through Digital Platforms The consumer products (CP) industry, along with many others, has experienced an evolution in recent years. In our 2023 CP ...
Blog Post eCommerce Retail eCommerce Takeaways from Amazon Prime Big Deal Days Amazon held its second Prime Day of 2023, “Amazon Prime Big Deal Days,” earlier this month, and with more than ...
Multimedia Retail eCommerce 2023 eCommerce Trends for Retailers Clarkston’s team of eCommerce consultants have highlighted the top eCommerce industry trends that retailers should consider. Read all 4 trends ...
Case Study Consumer Products Digital Jumpstarting Digital Transformation through an eCommerce Vendor Selection Recently, Clarkston’s digital team partnered with a technology-based, multi-billion-dollar company to facilitate an eCommerce vendor selection. The client operates in ...
Blog Post Retail eCommerce 3 Things an eCommerce Consultant Wants You to Know Before a Vendor Selection As businesses further propel into digital transformation – many driven by the lasting effects of the COVID-19 pandemic – it’s ...
Blog Post Diversity, Equity + Inclusion Consumer Products Three Considerations When Building Your Internal Communications Strategy for DE+I With more than 84% of U.S. employees reporting that they discuss politics in the workplace, it’s clear that “politics at ...
Blog Post Retail eCommerce 3 Tips to Improve a Customer’s eCommerce Experience As the retail industry continues to shift, one of the biggest challenges in the eCommerce customer experience is converting website ...
Multimedia Digital Consumer Products 2023 Accessible UX Design Trends Clarkston’s team of experience and design consultants have highlighted the top accessible UX design trends that businesses should consider. Read ...
Blog Post Digital Experience + Design UX/UI Best Practices for Disease Awareness Websites For life sciences companies building their disease awareness websites or patient portals, keeping user experience (UX) and user interface (UI) ...
