Multimedia Consumer Products Sales + Marketing Assessing Your RGM Capabilities with the RGM Maturity Model Rising inflation rates and tighter household budgets are forcing consumers to be more mindful of their spending decisions. In fact, ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Involvement of Shopper Marketing in TPM Planning In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Strategy + Innovation Consumer Products Establishing a Product Innovation Strategy to Drive Business Growth Product innovation is essential for businesses as they drive brand expansion and diversification. In order to stay competitive, many leaders ...
Multimedia Consumer Products Food and Beverage 2023 Food Industry Trends Read our updated trends report here: 2024 Food Industry Trends Clarkston’s team of food and beverage industry consultants have highlighted ...
Blog Post Consumer Products Sales + Marketing Key Benefits of a Price Pack Architecture Model for CP Companies With inflationary pressures facing every consumer products company, “price pack architecture” (PPA) is one way to help your organization understand ...
Case Study Strategy + Innovation Generics Patient Centricity Assessment and Strategy A global generic pharmaceutical manufacturer with a smaller, but critically important, specialty branded pharmaceutical arm was seeking to better understand ...
Blog Post Retail Sales + Marketing Expanding from DTC to Retail: Creating a Retail Distribution Strategy Making the shift from direct-to-consumer (DTC) to retail can be challenging. Below, we unpack how to prepare for this change ...
Blog Post Consumer Products Sales + Marketing 5 Key Considerations for Shopper Marketing in TPM Traditional Trade Promotion Management (TPM) systems are the gold standard for tracking and optimizing the billions spent on trade promotions ...
