Blog Post Consumer Products Sales + Marketing How to Drive ROI on Coupons in a Digital World Coupons have been part of CPG marketing for well over a century, reaching their peak in the early 2000s. Before ...
Blog Post Consumer Products Understanding the Value of a PMO for CPG Companies Today’s project environments are increasingly complex, especially amid rapid market shifts that have become ordinary for consumer products companies. The ...
Blog Post Artificial Intelligence (AI) Consumer Products How the Role of AI in Category Management Strategy is Evolving The heavy reliance on reviewing large data sets and turning them into reports and analytics makes category management ripe with ...
Blog Post Sales + Marketing Consumer Products Why Most Revenue Growth Management Programs Stall After Year One Revenue Growth Management (RGM) has become a priority for consumer products organizations working to protect profitable growth in a more ...
Blog Post Artificial Intelligence (AI) Consumer Products Finding the Money for AI Projects: How Operational Savings Can Fund Innovation While many companies are looking to the potential of AI to improve decisions and outcomes for the organization, budget constraints can hamper efforts ...
Blog Post Consumer Products Sales + Marketing Key Insights from CMA|SIMA Elevate Conference 2026 Clarkston Consulting’s Amy Levine and Kathy Petruzzelli recently attended the CMA|SIMA Elevate Conference 2026 in Las Vegas. The event convened leaders across consumer products and retail to explore how category ...
Multimedia Consumer Products Food and Beverage 2026 Food Industry Trends Download the full 2026 Food Industry Trends Report here. This free trends report outlines industry perspectives and expert advice from ...
Blog Post Consumer Products Sales + Marketing Agentic AI and the Future of CP Marketing Key Points: CP Marketing + Agentic AI Agentic AI is reshaping consumer products marketing by shifting manual, fragmented workflows to ...
Blog Post Sales + Marketing Consumer Products Performing an RGM Capabilities Assessment for Your CP Organization Revenue Growth Management is a strategic framework and enterprise-wide process that maximizes revenue and profit at the customer level. RGM ...
Blog Post SAP + Technology Consumer Products How Technology Can Enhance Retail Execution Retail execution remains a critical component to success for consumer packaged goods (CPG) companies. Despite high trends towards eCommerce, more ...
Multimedia Consumer Products Sales + Marketing Category Management Playbook: A Guide for CP Companies Our team has put together a free, downloadable playbook for category management. View the playbook here. Category management has evolved ... Download PDF
Blog Post Sales + Marketing Consumer Products Establishing Revenue Growth Management as a Center of Excellence for Your Organization Recent inflationary and supply pressures have forced consumer products companies to explore innovative strategies to drive sustainable growth and maximize ...
