Blog Post Consumer Products Sales + Marketing Key Benefits of a Price Pack Architecture Model for CP Companies With inflationary pressures facing every consumer products company, “price pack architecture” (PPA) is one way to help your organization understand ...
Case Study Strategy + Innovation Generics Patient Centricity Assessment and Strategy A global generic pharmaceutical manufacturer with a smaller, but critically important, specialty branded pharmaceutical arm was seeking to better understand ... Download PDF
Blog Post Retail Sales + Marketing Expanding from DTC to Retail: Creating a Retail Distribution Strategy Making the shift from direct-to-consumer (DTC) to retail can be challenging. Below, we unpack how to prepare for this change ...
Blog Post Consumer Products Sales + Marketing 5 Key Considerations for Shopper Marketing in TPM Traditional Trade Promotion Management (TPM) systems are the gold standard for tracking and optimizing the billions spent on trade promotions ...
Blog Post Consumer Products Information Technology Choosing Your Trade Promotion Management Implementation Team The key to a successful Trade Promotion Management (TPM) implementation is more than just selecting a good implementation partner or ...
