Enabling your mission to improve patient outcomes as you develop and commercialize therapies requires a modernized commercial operating model for today and the future.
Commercial operating models for biotech, pharma, medical device, cell therapy, and other life sciences organizations require a strong team, data-driven insights, design thinking, and new digital strategies for improved experiences with patients and providers. Digitally powered operations are at the core of helping modern commercial organizations run.
Solutions
Commercial Launch Advisory
More than 50% of product launches don’t meet their financial goals. Launching a new product in a target therapeutic area requires a careful and resource-intensive orchestration of varying timelines, functions, and costs. Optimizing this process requires a combination of strategic alignment, launch expertise, and program management. We understand the commercial requirements and cross-functional integration points with your internal and external business and can help you define, deliver, and meet those key milestones in preparation for launch.
- Product Launch Planning & Advisory
- Development of New Commercial Functions in Preparation of Launch (late-stage to commercial transition)
- Commercialization Roadmap
Commercial Data and Analytics
Sales, sales operations, and marketing organizations are undergoing more change today than they have in the last several decades. Creating a dynamic approach to sales performance management requires a data-first mindset leveraging the insights afforded by our digital world. We help companies leverage innovative tools, create visibility into sales force effectiveness, and maximize performance for personal and non-personal interactions.
- Commercial Operations Enterprise Data Warehouse Strategy
- Sales Reporting and Sales Analytics Development
- Marketing Reporting and Marketing Analytics Development
- Predictive Analytics & Next Best Action
- HCP Targeting
- HCP 360 Insights to Action
Digital Engagement
It is more difficult than ever to break through the noise and provide healthcare professional, caregivers, and patients with information. We help you take a data-driven approach to crafting the right message for the right audience sent at the right time through the right channels. Companies looking to realize the largest digital business opportunities must lay a successful foundation. As the traditional communication channels and engagement methods are changing, digital transformation strategies must evolve for companies to differentiate.
- Commercial IT Roadmap and Digital Strategy
- Commercial Project Management (CRM, Marketing Automation, Email Marketing)
- Commercial Process Improvement (Sales Operations Planning, Medical Legal Regulatory (MLR) Internal Process Optimization)
- Patient Centricity and Engagement
- Marketing Material Management and Digital Asset Management
What Our Clients Say
Director of Digital Excellence
So grateful for all Clarkston has done to prepare and execute launch readiness. From maintaining project plans, to helping with compliance reviews, to catching bugs to working on the start form, you have been a key player in our launch team.
Do you want to modernize your commercial operating model and drive growth?
For more information on how we can help your company, please contact our Life Sciences Sales & Marketing service leader, Anna Ivashko.
Contact Anna
