81% of physicians who participated in an August 2021 survey said they prefer to use a hybrid of in-person and virtual meetings to engage with medtech sales representatives.
A new industry trend has shown face-to-face communication with HCPs has increased since the beginning of the pandemic. In-person meetings or hybrids of in-person and virtual meetings with HCPs has stabilized and the majority of providers prefer maintaining a traditional in-person communication method. As in-person meetings with sales representatives have increased since 2020, it is important to engage relevant HCPs, strategically address competitors, and optimize messaging formats to maximize the benefit of this hybrid approach.
Solutions
Clarkston’s HCP 360 Insights to Actions Platform connects commercial operations data into one platform, and gets insights into the hands of your leaders within sales, marketing, medical affairs, and commercial operations, to make better decisions.
Finding the most relevant and highest influencing HCPs and resonating messaging for these individuals is a critical component to drug adoption.
- Identify Journal and Presentation Trends
- Tailor Content and Channels
- Engage Up and Coming KOLs
- Develop HCP Communities
Understanding the drivers of competitor drug adoptions is a fundamental first step to strategically addressing it.
- Predicting Competitor Drug Adoption
- Minimize Impact of Competitor Introduction
- Integrate into New Markets
Leverage data-driven approaches to determine your approach to which messaging is appropriate for which segment of doctors.
- Content Effectiveness Audit
- Content Optimization
- Channel Optimization
- Advanced Analytics
What Our Clients Say
Director
They’ve been more passionate and engaged on the topics than the typical consulting firm.
CASE STUDY
Webinar: Gain a 360 View of Health Care Professionals (HCPs) Using Analytics
- HCP 360 is an advanced analytical solution that takes insights and turns them into value-driving engagement strategies with your Providers.
- HCP 360 consolidates large volumes of highly connected commercial operations data into one platform, and gets insights into the hands of your leaders within sales, marketing, medical affairs, and commercial operations for clinical-stage, emerging, and commercial organizations.
- We share how Clarkston is using advanced analytics techniques including knowledge graphs, natural language processing, and machine learning to explain and enhance your relationship with health care professionals.
We recognize how important it is to deliver leading resources to your sales and marketing teams to help achieve their goals. To learn how we can help your company achieve your product’s goals and objectives like these, please contact Mike Onore.
