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Digital Engagement

Companies looking to realize the largest digital business opportunities must lay a successful foundation. As the traditional communication channels and engagement methods are changing, digital transformation strategies must evolve for companies to differentiate.

The digital revolution is impacting the way companies engage with patients and healthcare professionals.

Healthcare professionals (HCPs) expect relevant, easily accessible, and on-demand disease and brand information to all be delivered through their preferred channels, while patients have embraced digital health sources as a way to engage in their own care and treatment. Companies are faced with finding new ways to engage as traditional activities and channels are becoming digitized.

Solutions

Create the digital strategy and implement the enabling technologies that allow you to personalize your approach with your most important stakeholders.

Digital is transforming how companies interact with patients, providers, and payers. Focus on your emerging business model to build your short-term and long-term strategy.

  • Digital Strategy
  • Digital Marketing Positioning
  • Digital User Experience and Patient Centricity

Create the right data orchestration platform to personalize how you engage with each physician, patient, and caregiver.

  • Commercial IT Roadmap
  • Commercial Project Management (CRM, Marketing Automation, Email Marketing)
  • Marketing Material Management and Digital Asset Management

Enable your teams to measure the success of your digital efforts.

  • Digital Marketing Data Management
  • Marketing Reporting and Analytics
  • Social Listening

What Our Clients Say

Director of Digital Excellence

Global Pharmaceutical Company

So grateful for all Clarkston has done to prepare and execute launch readiness. From maintaining project plans, to helping with compliance reviews, to catching bugs to working on the start form, you have been a key player in our launch team.

We help our clients execute a commercial launch strategy at an organizational and brand level. For more information on how we can help your company, please contact our Life Sciences Sales and Marketing service leader Anna Ivashko.

Contact Anna

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