78% of modern drug launches faced at least one other competitor in the same indication at launch.
In the past, getting a drug to market was enough to ensure a return on investment. However, today numerous challenges must be overcome to successfully gain share. How teams organize themselves and use data to engage with key stakeholders before, during, and after launch often determines the success or failure of a brand.
Solutions
We help companies engage patients and providers in a digitally connected world as they commercialize new drug therapies.
In preparation for commercial launch, pharma and biotech organizations balance the people, process and technology needs across the commercial, supply chain and compliance ecosystems. Cross-functional collaboration is essential to creating a connected ecosystem for a successful launch.
- Product Launch Planning
- Launch Readiness
- Commercialization Roadmap
- Critical IT and Technology Planning and Implementation
- Mock Launch
Companies can’t choose the channels through which they want to digitally engage. They have to go where their audience is. Behaviors are the new markets. Digital transformation is now required.
- Digital Strategy
- Digital Marketing Positioning
- Salesforce Effectiveness
- Understanding Commercial Model Decision Impacts
The ability to leverage real-world datasets to drive better decision-making is becoming a reality. Companies need to define a strategy to analyze the data in a way that maximizes insights.
- Analytics Strategy & Roadmap
- Commercial Analytics
- Technology Integration
What Our Clients Say
Director of Digital Excellence
So grateful for all Clarkston has done to prepare and execute launch readiness. From maintaining project plans, to helping with compliance reviews, to catching bugs to working on the start form, you have been a key player in our launch team.
We help our clients execute a commercial launch strategy at an organizational and brand level. For more information on how we can help your company, please contact our Life Sciences Sales and Marketing service leader, Anna Ivashko.
