Blog Post Quality + Compliance Consumer Products Making CPG Quality Management Consumer-Centric While compliance is often seen as a hindrance to market and product agility, CPG quality management and compliance align company ...
Blog Post Wholesale Distribution Consumer Products The Value of an ERP in Wine and Spirits Wholesale Distribution The COVID-19 pandemic led to concurrent opportunities and challenges for the wine and spirit industry. While demand for alcohol increased, ...
Multimedia Food and Beverage Consumer Products 2021 Food Tech Trends The 2021 Food Tech Trends Report was produced in collaboration with innovative food industry software provider FoodLogiq. Visit FoodLogiq.com to ...
Blog Post Digital Health and Beauty Innovations in Digital Strategy for Beauty Brands In the past year, makeup and beauty brands have hit a massive hurdle marketing to consumers online. Compared to other ...
Blog Post Data + Analytics Consumer Products The Impacts of Data Debt Data debt is everyone’s problem. Gaps in data management processes, accountability, and general data malaise and ambivalence combined with technical ...
Blog Post Fast Moving Consumer Goods Consumer Products Taking Fast-Moving Consumer Goods DTC The COVID-19 pandemic played a significant role in accelerating the trend of fast-moving consumer goods (FMCG) companies introducing direct-to-consumer channels, ...
Blog Post Digital Consumer Products How Big Tech is Addressing Privacy Issues in Digital Marketing Digital marketing is important for building brand awareness, capturing interest, and converting consumers. However, policies around privacy issues in digital ...
Blog Post Pet Products Consumer Products The Growing Importance of Pet Diets The bond between owner and pet frequently morphs into a family-like connection. Having a pet as a companion can not ...
Blog Post Health and Beauty Consumer Products The (Continued) Rise of the Skinfluencer Over the course of the last 5 years, the prevalence of social media influencers has grown exponentially. Brands across the ...
Blog Post Data + Analytics Consumer Products DTC Metrics: Basic Metrics to Measure and Learn From At a recent DTC event, leaders from some of the industry’s biggest direct-to-consumer brands discussed their approach to the rapidly ...
Blog Post Supply Chain Consumer Products How to Manage Supply Chain Disruptions in the CPG Industry Supply chain disruptions have caused shortages of countless items that we used to take for granted – toilet paper, masks, ...
Blog Post Sales + Marketing Consumer Products Opening New eCommerce Channels with Social Media Storefronts In a recent announcement, Ned Segal, the CFO of Twitter announced that the platform is looking to add new eCommerce ...