Multimedia Consumer Products Sales + Marketing TPM Talks: Loading Historical Promotion Data into a New TPM System In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management ... Download PDF
Blog Post Consumer Products Capturing the Voice of the Customer (VOC) Is your organization capturing the Voice of the Customer? How can companies better serve their customers in an ever-changing and ...
Blog Post Consumer Products Health and Beauty Generation Alpha’s Impact on Beauty and Skincare Currently the youngest demographic, Generation Alpha is becoming an increasingly more important customer base for the beauty industry to target. ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Customer and Product Hierarchy Changes and Impacts In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management ... Download PDF
Case Study Consumer Products Strategy + Innovation Overcoming Challenges to Business Growth in Emerging Markets A global leader in the consumer products industry enlisted Clarkston to create a three-year strategic roadmap with actionable initiatives to ... Download PDF
Multimedia Consumer Products Sales + Marketing TPM Talks: Approaches to Reporting in TPM Systems In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management in ... Download PDF
Blog Post Sales + Marketing Consumer Products What Companies Are Utilizing Their Influencer Marketing Strategy Best? As purchasing and shopping experiences become increasingly digital, the need for a strong digital marketing strategy is apparent perhaps now ...
Multimedia Consumer Products Digital Understanding Consumer Motivations: Taking Stock with Amy L. and Reed M. Consumer engagement is critical for any consumer products company today. Understanding your consumers, their motivations, and their connection to your ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Forecasting Sales Using Shipment vs. Consumption Volume In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management ... Download PDF
Multimedia Consumer Products Sales + Marketing TPM Talks: Involvement of Shopper Marketing in TPM Planning In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management ... Download PDF
Case Study Consumer Products Diversity, Equity + Inclusion Developing a Corporate DE+I Communications Plan for a Luxury Brand Clarkston’s Diversity, Equity, and Inclusion Consulting Practice recently partnered with a global luxury brand to enhance their approach to internal ... Download PDF
Multimedia Consumer Products Sales + Marketing TPM Talks: Planning TPM with Indirect Customers In the TPM Talks webinar series, we explore some of the most pressing topics and challenges surrounding Trade Promotion Management ... Download PDF
