In our fast-paced and ever-changing market, understanding consumer motivations and preferences, specifically for younger generations, is key for organizations looking ...

Clarkston’s team of fast moving consumer goods consultants have highlighted the top FMCG trends that businesses should consider. Read all ...

Read our updated trends report here: 2023 FMCG Trends Below is an excerpt from our 2022 FMCG Industry Trends report. ...

With revenue projected to reach upward of $563 million by 2025, retail eCommerce in the U.S. has grown quickly due ...

Nowadays, it’s nearly impossible to scan a news site or paper and not see a story focusing on some aspect ...

We recently partnered with a leading consumer products manufacturer focused on household products on a complex acquisition integration. Successful acquisition ...

Macro trends in consumer goods have wildly accelerated and evolved over the last two years in the face of the ...

The COVID-19 pandemic played a significant role in accelerating the trend of fast-moving consumer goods (FMCG) companies introducing direct-to-consumer channels, ...

It’s a challenging time to be a CPG sales leader. As shelf-space competition amplifies and evolves and the COVID-19 pandemic ...

The market leader in a fast-growing food category sought out Clarkston’s experience to help them develop a path to a ...

Consumer products companies must continually adapt to the ever-changing digital environment that is eCommerce. Approximately 79% of Americans now shop ...

Technology is advancing rapidly in the food and pharmaceutical industries, and consumers are expecting pet care companies to deliver the same ...