The COVID-19 pandemic played a significant role in accelerating the trend of fast-moving consumer goods (FMCG) companies introducing direct-to-consumer channels, ...

It’s a challenging time to be a CPG sales leader. As shelf-space competition amplifies and evolves and the COVID-19 pandemic ...

The market leader in a fast-growing food category sought out Clarkston’s experience to help them develop a path to a ...

Consumer products companies must continually adapt to the ever-changing digital environment that is eCommerce. Approximately 79% of Americans now shop ...

Technology is advancing rapidly in the food and pharmaceutical industries, and consumers are expecting pet care companies to deliver the same ...

2018 Consumer Products Trends Report In the 2018 Consumer Products Trends Report, Clarkston Consulting evaluates how artificial intelligence, personalization, and ...

As a consumer products company founded in pre-digital times, what can you do to build, amplify, or differentiate to remain ...

There is a continued opportunity for consumer products companies to more effectively leverage the growing volume of available data to ...

What is deduction management? Deduction management (also referred to as claims management) is the oversight of the method of payment ...

In our annual 2017 Consumer Products Trends Report, we discuss how consumer dynamics are requiring that companies redefine tried-and-true business ...

Back in 2010, Clarkston introduced our Speed & Agility Index, which identified that consumers are becoming hard to predict, making ...

Four Questions Consumer Products Companies Should Be Asking About Amazon Go I wanted to take a quick opportunity to pass ...