Blog Post Consulting Services Sales + Marketing Analytics in Life Sciences: Market Intelligence Continuing the series on Analytics in Life Sciences, let’s explore analytics for competitive and market intelligence. The life sciences industry ...
Blog Post Consumer Products Sales + Marketing Meeting Retailer Expectations While Maintaining Your Trade Budget For consumer packaged goods (CPG) manufacturers, serving individual retail proprietors can offer tremendous value. Interactions are frequent, within a limited ...
Multimedia Consumer Products Food and Beverage 2015 Food and Beverage Trends Stagnant growth in traditional categories and increased competition emphasizes the importance of understanding food and beverage trends for consumers. The emerging ... Download PDF
Multimedia Sales + Marketing Consumer Products Trade Spend in the New Consumer Reality The Future of Trade Spend The growth rate for trade spend and its increasing share of the total marketing and sales, ... Download PDF
Blog Post Consumer Products Sales + Marketing State of Brands: How Trade Promotion Strategy Affects Brand Loyalty With how much time and resources are invested into advertising and marketing strategies to increase brand equity, sometimes it’s easy ...
Article Consumer Products Retail The Big Data Hype is Over: Now’s the Time for Retailers to Use It Two years ago, big data generated the most buzz among technology and business gurus, seen as the next leading company’s ...
Article Consumer Products Information Technology Data Governance Clarkston just hosted its most recent Executive Exchange dinner in Chicago, where IT and business leaders from some of the ...
Blog Post Consumer Products Sales + Marketing Pricing in Focus Hardly a day passes without mention in the industry press of the challenging, hyper-competitive business climate confronting both consumer products ...
Blog Post Consumer Products Organizational Performance M&A Trends: Integrated Brand Portfolio Roadmap As detailed in our last blog, M&A Trends: The New Normal, while mergers and acquisitions may offer a quick way ...
Case Study Consulting Services Information Technology Case Study: Sales Reporting and Analytics Solution This leading US specialty pharmaceutical company relied on an outsourced vendor for its sales reporting and analytics needs. Due to ... Download PDF
Blog Post Consumer Products Organizational Performance M&A Trends: The New Normal As we continue to look at the State of Brands, one thing is very apparent, brands are evolving. Organizations are ...
Case Study Consumer Products Food and Beverage Case Study: Beverage Company Conquers Out of Control Deductions Case Study: Beverage Company Conquers Out of Control Deductions Inundated with 12,000 unexplainable short-paid invoices from their retail customers each ...
