Blog Post Supply Chain Data + Analytics How Technology Is Used for Vaccine Supply Chains The COVID-19 vaccine has brought hope to many around the world, but the slow rollout of the vaccine also shed ...
Blog Post Grocery Retail Post-COVID Grocery Retail: What to Expect As individuals continue to adjust to pandemic life, uncertainties about how to assimilate in-person and mask-less routines pose a challenge. ...
Multimedia Sales + Marketing Biotech A Life Sciences Marketing Maturity Model: How Do You Measure Up? We developed this life sciences marketing maturity model for life sciences companies looking to compare their digital marketing strategy, capabilities, ...
Blog Post Data + Analytics Consumer Products The Impacts of Data Debt Data debt is everyone’s problem. Gaps in data management processes, accountability, and general data malaise and ambivalence combined with technical ...
Blog Post Fast Moving Consumer Goods Consumer Products Taking Fast-Moving Consumer Goods DTC The COVID-19 pandemic played a significant role in accelerating the trend of fast-moving consumer goods (FMCG) companies introducing direct-to-consumer channels, ...
Blog Post Research + Development Pharma What Pharmaceuticals Can Learn About Improving Patient Experience with Personalized Healthcare Provider organizations have taken big strides towards personalization. According to the Redpoint Global Survey, 75% of consumers in the United ...
Blog Post Digital Consumer Products How Big Tech is Addressing Privacy Issues in Digital Marketing Digital marketing is important for building brand awareness, capturing interest, and converting consumers. However, policies around privacy issues in digital ...
Blog Post Sales + Marketing Biotech Optimizing Your Life Sciences Marketing with a CRM Life sciences marketing companies often lack the necessary tools to create personalized and targeted campaigns. Compliance and regulation often overshadow ...
Blog Post Health and Beauty Consumer Products The (Continued) Rise of the Skinfluencer Over the course of the last 5 years, the prevalence of social media influencers has grown exponentially. Brands across the ...
Blog Post Digital Strategy + Innovation 3 Mistakes to Avoid When Creating a Digital Strategy Creating a digital strategy is a critical endeavor that will impact your organization’s direction for the next 5-10 years (at ...
Blog Post Medical Device Supply Chain Unraveling the COVID-19 Impacts to the Medical Device Market The COVID-19 pandemic has emphasized the need for medical devices and protective equipment. Almost every business has been impacted by ...
Blog Post Data + Analytics Consumer Products DTC Metrics: Basic Metrics to Measure and Learn From At a recent DTC event, leaders from some of the industry’s biggest direct-to-consumer brands discussed their approach to the rapidly ...
