Multimedia eCommerce Consumer Products DTC Discussions: The Digital Pathway and Storefront As the digital hub of the direct-to-consumer experience, the storefront connecting the consumer-facing frontend with the brand’s backend systems is ...
Multimedia eCommerce Consumer Products DTC Discussions: Direct-to-Consumer Program and Project Management Clarkston Consulting’s DTC Webinar Series is a collection of videos designed to help consumer products and retail companies launch, grow, ...
Blog Post Consumer Products Digital How Can Brands Using NFTs Drive Consumer Engagement? As crypto has taken mainstage in 2021, the concept of non-fungible tokens (NFT) has exploded onto the scene right with ...
Multimedia eCommerce Consumer Products DTC Discussions: Introduction to DTC and Business Goals If there has been one common strategic goal across CPG companies and retail companies in the last several years, it’s ...
Case Study SAP + Technology Strategy + Innovation ERP Vendor Selection for a Clinical Stage Biotech A clinical-stage biotechnology company was rapidly approaching the commercialization of their first product. They recognized the importance of a robust ...
Blog Post Strategy + Innovation Life Sciences 2021 M&A Deal Trends in Life Sciences Within the life sciences industry, there were major disruptions in deal making when the pandemic hit. Companies were not only ...
Blog Post Consumer Products Grocery 2021 M&A Trends in Consumer Products The impacts of the Coronavirus pandemic on the consumer products industry in the past year forced many companies to reassess several areas ...
Blog Post Consumer Products Retail Three Click-and-Collect Imperatives for the CPG Industry Many industry assumptions about the consumer’s path to purchase and their interactions with brands changed during the pandemic period, prompting ...
Blog Post Sales + Marketing Consumer Products Opening New eCommerce Channels with Social Media Storefronts In a recent announcement, Ned Segal, the CFO of Twitter announced that the platform is looking to add new eCommerce ...
Blog Post Sales + Marketing Consumer Products Going D2C: The Challenges and Benefits Direct-to-consumer (D2C, DTC) companies are increasingly entering the consumer products market, attempting to reach the potential success that other D2C ...
Blog Post Digital Sales + Marketing True Patient Engagement: Creating a Single View of the Patient Creating a single view of the patient has been both an objective and buzzword in the life sciences industry for ...
Multimedia Sales + Marketing Life Sciences 2020 Life Sciences Sales and Marketing Trends In 2020, the life sciences sector is undergoing an industry evolution at an unprecedented pace. The evolution of cell and ...