Blog Post Consumer Products Sales + Marketing 5 Key Considerations for Shopper Marketing in TPM Traditional Trade Promotion Management (TPM) systems are the gold standard for tracking and optimizing the billions spent on trade promotions ...
Blog Post Consumer Products Food and Beverage Food Product Packaging Trends Historically, the sole purpose of food product packaging was to protect items from contamination, minimize damage, and display mandatory Nutrition ...
Case Study Consumer Products Food and Beverage Digital Transformation with SAP S/4HANA Public Cloud In the mid-2010s, through a series of mergers and acquisitions, this international chocolate and confectionary conglomerate was established and expanded ...
Multimedia Consumer Products Consumer Products Trends – Adopting a Digital Mindset: Taking Stock The COVID-19 pandemic was one of the greatest trend accelerators of our lifetime. For many companies, initiatives or plans that ...
Blog Post Retail Consumer Products Best Practices for Paid Landing Pages Landing pages are web experiences where a brand can answer the most crucial questions a customer has about their product. ...
Blog Post Consumer Products Data + Analytics CPG Trade Transformations: Customer and Product Hierarchies The most common mistake that organizations make when redesigning hierarchies is working in a siloed manner and not considering the ...
Blog Post Consumer Products Digital Going DTC in the Pet Food Industry The rising population of pets joining families coupled with the rising prominence of premium pet food has caused the pet ...
Blog Post Data + Analytics Consumer Products What is Data Modernization? Data allows organizations to effectively operate, plan for the future, and mitigate problems. Following the shift to hybrid work and ...
Blog Post Consumer Products Digital How Can CPG Companies Engage Consumers in the Metaverse? The metaverse is a global market expected to grow to US$758.6B by the year 2026. As metaverse platforms gain popularity, ...
Blog Post Consumer Products Retail Amplifying Change Through a Unique Perspective on Leadership In honor of the one-year launch anniversary of Amplifiers, we are sharing highlights and stories from the book as well ...
Blog Post Sales + Marketing Consumer Products 5 Key Takeaways from Digital Summit NYC Digital Summit NYC was filled with cutting-edge content sessions designed for digital marketers, product designers, and industry leading brands to ...
Multimedia Consumer Products Retail Supply Chain Transformation with Change Management: Taking Stock with Sebastian V. Clarkston Consulting Partner Sebastian Valencia will be speaking on the need for change management in supply chain transformation at the ...
