Blog Post Digital Consumer Products What’s Coming for Content Marketing in 2022? Content marketing in 2022 must reflect the changing circumstances of the world around us. In an ever increasingly digital world, content ...
Blog Post Organizational Performance Consumer Products Applying UX Principles for User-Centric Organizational Change While change management has been a concept for decades, the past 24 months has taught businesses that the pace of ...
Multimedia Consumer Products eCommerce DTC Discussions: Payment, Tax, and Accounting in DTC The shift to direct-to-consumer business brings with it myriad benefits and opportunities to better engage consumers. On top of that, ...
Multimedia Organizational Performance Consumer Products How to Establish a Successful PMO Projects run outside of the umbrella of a program management office (PMO) are subject to risks and missed opportunities that ...
Blog Post Data + Analytics Consumer Products Understanding the Business Case for an Analytics-as-a-Service Partner Whether it is managing an enterprise data strategy solution or building a reporting structure for marketing analytics, a trusted Analytics-as-a-Service ...
Blog Post Apparel and Footwear Consumer Products NFT Examples in CPG and Retail Non-fungible tokens (NFTs) are blockchain-based cryptocurrencies that provide unique, one-of-a-kind digital assets. NFTs are not only collectable but also verifiable. ...
Case Study Data + Analytics Consumer Products Enabling Next Generation Pricing Analytics for a Manufacturer Clarkston Consulting provided pricing analytics for a manufacturer to enhance the client’s pricing strategy. This client is a well-established, multi-brand, ...
Multimedia eCommerce Consumer Products DTC Discussions: The Digital Pathway and Storefront As the digital hub of the direct-to-consumer experience, the storefront connecting the consumer-facing frontend with the brand’s backend systems is ...
Blog Post Consumer Products Food and Beverage Planning for the Baby Food Safety Act of 2021 Current State in Baby Food Industry Over the past year, multiple voluntary baby food recalls, due to arsenic levels, have ...
Blog Post Food and Beverage Consumer Products Sustainability Examples in the Food & Beverage Industries The consumer push towards sustainability has been on the rise in the past decade, and this sentiment is only seemingly ...
Multimedia Data + Analytics Consumer Products How to Improve Demand Forecasting with External Data Sets This blog post recaps a webinar featuring Clarkston Consulting’s Jason Kerns covering how to improve demand forecasting by leveraging external ...
Multimedia eCommerce Consumer Products DTC Discussions: Direct-to-Consumer Program and Project Management Clarkston Consulting’s DTC Webinar Series is a collection of videos designed to help consumer products and retail companies launch, grow, ...
