Blog Post Supply Chain Consumer Products Objective Assessments for Your Supply Chain: Supply Chain Metrics and KPIs Good supply chain leaders review their people, processes, and technology periodically to ensure they are current with leading industry practices, ...
Case Study Consumer Products Supply Chain Integrating a Customized DSD Module to Improve Retail Execution for a Consumer Goods Manufacturer Clarkston Consulting recently partnered with a CPG distributor on a DSD module integration. Read an overview of the project below or ...
Blog Post Diversity, Equity + Inclusion Consumer Products Strengthening Inclusive Communication in the Workplace At many firms, there can be a gap between rhetoric and action when it comes to inclusion. Companies promote Diversity, ...
Blog Post Sales + Marketing Consumer Products Direct-to-Consumer Strategy for a CPG Company Clarkston supported an outdoor recreation equipment company in designing their global direct-to-consumer (DTC) strategy and local U.S. go-to-market DTC strategies ...
Blog Post Supply Chain Consumer Products How to Approach Change Management in Supply Chain Planning Tools and Technologies Volatile demand, supply and transportation constraints, labor shortages, inflation pressure, and rising transportation costs have disrupted the supply chain over ...
Blog Post Consumer Products Sales + Marketing 5 Key Considerations for Shopper Marketing in TPM Traditional Trade Promotion Management (TPM) systems are the gold standard for tracking and optimizing the billions spent on trade promotions ...
Blog Post Consumer Products Food and Beverage Food Product Packaging Trends Historically, the sole purpose of food product packaging was to protect items from contamination, minimize damage, and display mandatory Nutrition ...
Case Study Consumer Products Food and Beverage Digital Transformation with SAP S/4HANA Public Cloud In the mid-2010s, through a series of mergers and acquisitions, this international chocolate and confectionary conglomerate was established and expanded ...
Multimedia Consumer Products Consumer Products Trends – Adopting a Digital Mindset: Taking Stock The COVID-19 pandemic was one of the greatest trend accelerators of our lifetime. For many companies, initiatives or plans that ...
Blog Post Retail Consumer Products Best Practices for Paid Landing Pages Landing pages are web experiences where a brand can answer the most crucial questions a customer has about their product. ...
Blog Post Consumer Products Data + Analytics CPG Trade Transformations: Customer and Product Hierarchies The most common mistake that organizations make when redesigning hierarchies is working in a siloed manner and not considering the ...
Blog Post Consumer Products Digital Going DTC in the Pet Food Industry The rising population of pets joining families coupled with the rising prominence of premium pet food has caused the pet ...
