Blog Post Data + Analytics Consumer Products The Importance of First-Party Data Collection in a Cookie-less Future Companies and platforms are changing how they capture users’ personal data in response to both a slew of updated regulations ...
Blog Post Retail Digital Leveraging AI-Generated Content for Retail Artificial intelligence (AI) has dominated the list of buzzwords used in the data and analytics space for years, but new ...
Case Study Strategy + Innovation Generics Patient Centricity Assessment and Strategy A global generic pharmaceutical manufacturer with a smaller, but critically important, specialty branded pharmaceutical arm was seeking to better understand ...
Blog Post Life Sciences Pharma Inflation’s Impact on the Pharmaceutical Industry Post-pandemic spending, federal relief packages, supply chain issues, and a host of other factors have contributed to rising prices. Extreme ...
Blog Post Consumer Products Sales + Marketing How to Avoid Greenwashing: Making and Marketing a Better Impact Sustainability is becoming increasingly important to consumers. Companies are leveraging this appeal by enacting company-wide environmental initiatives, packaging products with ...
Blog Post Consumer Products Retail Industry Expertise in Retail and Consumer Products Due Diligence Merger and acquisition (M&A) activity in 2021 reached an all-time high of $5.9 trillion, with a record volume of more ...
Case Study Sales + Marketing Consumer Products Brand Strategy Development for a Global Haircare Manufacturer This brand strategy development case study explores Clarkston’s work with a global manufacturer and retailer of women’s haircare products selling ...
Blog Post Consumer Products Strategy + Innovation Private Label Pet Food: An Expanding Market The pet industry has been trending upwards for decades. With 66% of U.S. households owning a pet, and 75% of them ...
Case Study Life Sciences Consulting Services Reimagining the Operating Model for a Clinical Research Organization A well-established clinical research organization (CRO) specializing in the design and delivery of agile clinical trials engaged Clarkston for strategy ...
Blog Post Retail Luxury Retail What Do Retailers Need to Know About Revenge Shopping? As COVID restrictions are withdrawn and consumers increasingly feel more comfortable shopping in person, there has been a rise in ...
Blog Post Consulting Services Strategy + Innovation Strategy vs. Planning: Understanding the Difference in OCM What’s the difference between strategy and planning? Have you ever watched a cooking show? The judges sample the prepared dishes. ...
Blog Post Strategy + Innovation Digital Three Principles for Successful Innovation Over the past several years, Clarkston has studied hundreds of organizations across a variety of industries in the constant and ...
