Blog Post Digital Diversity, Equity + Inclusion Leveraging Digital Marketing Tactics to Increase Diversity in Clinical Trial Recruitment Traditional methods of recruiting clinical trial participants include tapping into healthcare providers such as doctors or clinics, patient advocacy groups, ...
Blog Post Digital Consumer Products What’s Happening With the Metaverse? It appears the metaverse is dominating conversations and news headlines more and more, but perhaps for all the wrong reasons. ...
Case Study Data + Analytics Digital Modeling New Patient Start Likelihood in Pharma Clarkston’s Digital, Data and Analytics team recently executed a project for new patient start likelihood in pharma. Clarkston partnered with a ...
Case Study Consumer Products Digital Jumpstarting Digital Transformation through an eCommerce Vendor Selection Recently, Clarkston’s digital team partnered with a technology-based, multi-billion-dollar company to facilitate an eCommerce vendor selection. The client operates in ...
Blog Post Retail Digital Recap from the 2023 Global Retailing Ideas Summit Silicon Valley was the perfect place for the 2023 Global Retailing Ideas Summit, held earlier this month. The conference highlighted retail ...
Blog Post Experience + Design Consumer Products Potential Life Sciences Application in the Metaverse: Lessons Learned from CPG and Retail The metaverse has already demonstrated its potential to impact the consumer products and retail industries, engaging and connecting with shoppers ...
Multimedia Digital Consumer Products 2023 Accessible UX Design Trends Clarkston’s team of experience and design consultants have highlighted the top accessible UX design trends that businesses should consider. Read ...
Blog Post Retail Digital 5 Key Takeaways from NRF 2023 The National Retail Federation’s (NRF) Big Show recently took place in New York City. Participants had opportunities to network with ...
Case Study Retail Digital Financials and EDI Implementation for a Grocery Retailer Clarkston Consulting recently completed a financials and Electronic Data Interchange (EDI) implementation for a grocery retailer. This grocery retailer includes ...
Multimedia Consumer Products Digital Building An Effective Consumer Engagement Strategy: Taking Stock There’s been a major shift in consumer expectations over the past few years. Consumers are more digital, and they’re communicating ...
Blog Post Digital Consumer Products Top Direct-to-Consumer (DTC) Insights from 2022 As 2022 comes to a close, I’ve taken time to reflect on the 200+ content pieces that our industry experts ...
Blog Post Digital Top Digital Insights from 2022 As 2022 comes to a close, I’ve taken time to reflect on the 200+ content pieces that our industry experts ...