This year, the medical device industry expects to see changes from consumer demographics to digital personalization across the board. As ...

Super Bowl LVI may be remembered for a few things but among them for marketers will be…QR code marketing? While ...

This client, a global pharmaceutical company that makes and sells a number of branded prescription drugs, was looking for a ...

Read our updated trends report here: 2023 Supplement and Nutrition Trends The Vitamin and Nutrition Industry exists as the intersection ...

When it comes to direct-to-consumer (DTC) business, it is important for CPG companies to understand the information systems that are ...

When it comes to launching or enhancing a direct-to-consumer (DTC) business, there are many opportunities for the front line that ...

COVID withstanding, DTC marketing has undergone drastic shifts over the last few years as brands have found new, innovative ways ...

With revenue projected to reach upward of $563 million by 2025, retail eCommerce in the U.S. has grown quickly due ...

To demonstrate the effectiveness of process mining and some of the process mining use cases, let’s take a look at ...

In an age where technologies like AI and ML are playing a significant role in process analytics, it’s imperative that ...

The top retail insights from 2021 demonstrate the industry’s commitment to innovation in the face of near-constant disruption. While retailers ...

With data usage increasing by 47% since March, COVID-19 has made the importance of digital more apparent than ever before. The pandemic has ...