Blog Post Life Sciences Data + Analytics The Elusive “Next Best Action” in Provider Engagement Customization in marketing has inherent appeal. The idea is that as you increasingly branch your customers onto different marketing journeys, ...
Case Study Data + Analytics Life Sciences Streamlining M&A Data Migration A rapidly growing organization that had recently received a big infusion from private equity (PE) had plans to acquire more ... Download PDF
Case Study Data + Analytics Grocery Data Governance & Vendor Portal Implementation for a Grocery Retailer In this retail data governance case study, a $3+ billion grocery retailer with more than 300 member-owned and corporate grocery ... Download PDF
Multimedia Data + Analytics Digital Analytics Data Product Management Methodology: Unlocking Higher Performance for Your Data Teams Clarkston’s Data Product Management Methodology helps companies identify, mitigate, and prevent some of the greatest pain points in data. In ... Download PDF
Blog Post Data + Analytics Leveraging Data Engineering Tools to Overcome “Data Sprawl” In many organizations, your analysts, data scientists, and data engineers are struggling to give business leaders answers to the burning ...
Blog Post Consumer Products Data + Analytics CPG Trade Transformations: Customer and Product Hierarchies The most common mistake that organizations make when redesigning hierarchies is working in a siloed manner and not considering the ...
Blog Post Data + Analytics Consumer Products What is Data Modernization? Data allows organizations to effectively operate, plan for the future, and mitigate problems. Following the shift to hybrid work and ...
Blog Post Data + Analytics Consumer Products Why Businesses Should Think of Data as a Product Companies can significantly shorten the duration of implementation when data is treated like a product. “Data as a Product” means ...
Blog Post Digital Analytics Consumer Products Leveraging Google Analytics 4 (GA4) in a Cookie-Less Future Google Analytics 4 (GA4) is Google’s latest update to its website tracking and analytics platform. GA4 comes after a long ...
Blog Post Data + Analytics Retail The Importance of Data Governance in Retail Successful retailers recognize the value that good data can bring to their business. They also understand how good data can ...
Blog Post Data + Analytics Digital Why Semantic Management is the Key to Unlocking Your “Data as a Product” In our Digital, Data & Analytics practice, one challenge our clients are coming up against is that there is no ...
Multimedia Information Technology Data + Analytics 2022 CIO Market Study Summary: Taking Stock with Peter T. In late 2021, Clarkston Consulting conducted a CIO Market Study, aiming to better understand the current priorities and challenges of ...
