Blog Post Information Technology Retail Implications for Retail In-Store Technology Investments In this series, our retail experts outline retail in-store technology investments that enable retailers to ensure their shoppers are getting ...
Blog Post Consumer Products Consumer Healthcare Inclusivity in Consumer Healthcare Marketing: Strategies to Build a Market-Inclusive Brand As we move further into 2024, inclusivity in consumer healthcare marketing will continue to be more of a strategic imperative ...
Blog Post Sales + Marketing Consumer Products Understanding How Generational Differences Influence Purchasing Behavior We’ve been relying on assumptions around generational buying behaviors for decades. But how up-to-date is our understanding of the life ...
Blog Post Digital Consumer Products Phygital Marketing Strategies: The Critical Intersection of Physical and Digital Marketing Phygital marketing represents the fusion of physical and digital marketing tactics, seamlessly integrating in-person and online interactions into a unified ...
Blog Post Digital What is TikTok Shop? How Will it Influence eCommerce Marketing Strategies? In the digital age, creative, short-form video is taking over the social media marketing landscape. As we approach the holiday ...
Blog Post Sales + Marketing Consumer Products Establishing Revenue Growth Management as a Center of Excellence for Your Organization Recent inflationary and supply pressures have forced consumer products companies to explore innovative strategies to drive sustainable growth and maximize ...
Case Study Consumer Products Sales + Marketing Product Lifecycle Management (PLM) Case Study: Process Optimization and Roadmap A global, direct-to-consumer products industry leader in nutritionals and personal care was looking to transform its product development lifecycle and ...
Blog Post Life Sciences Pharma The Rise of Customer Data Platforms (CDP) as Foundations for Commercial Operations Antiquated and separated data platforms make it incredibly difficult, if not impossible, to create useful customer segments based on behavioral, ...
Blog Post Life Sciences Digital Considerations for the Upcoming Veeva Vault CRM Migration Currently hosted on a Salesforce-based platform, Veeva believes there are limitations in the value they can provide their customers with ...
Blog Post Consumer Products Health and Beauty Generation Alpha’s Impact on Beauty and Skincare Currently the youngest demographic, Generation Alpha is becoming an increasingly more important customer base for the beauty industry to target. ...
Blog Post Sales + Marketing Consumer Products What Companies Are Utilizing Their Influencer Marketing Strategy Best? As purchasing and shopping experiences become increasingly digital, the need for a strong digital marketing strategy is apparent perhaps now ...
Blog Post Retail Applications for ChatGPT and Retail Few new technologies have taken the tech, business, and academic world by storm quite like ChatGPT, a generative AI chatbot ...