Blog Post Consumer Products Health and Beauty Generation Alpha’s Impact on Beauty and Skincare Currently the youngest demographic, Generation Alpha is becoming an increasingly more important customer base for the beauty industry to target. ...
Blog Post Sales + Marketing Consumer Products What Companies Are Utilizing Their Influencer Marketing Strategy Best? As purchasing and shopping experiences become increasingly digital, the need for a strong digital marketing strategy is apparent perhaps now ...
Blog Post Retail Applications for ChatGPT and Retail Few new technologies have taken the tech, business, and academic world by storm quite like ChatGPT, a generative AI chatbot ...
Blog Post Life Sciences Quality + Compliance 2023 Veeva Commercial Summit Recap Clarkston’s life sciences experts attended the 2023 Veeva Commercial Summit earlier this month. The two-day event brought together professionals in ...
Multimedia Consumer Products Sales + Marketing TPM Talks: The Importance of Incorporating TPM in Sales Forecasts and Demand Plans In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Consumer Products Retail Brand vs. Performance Marketing: Birds of the Same Feather Drive Growth Together There are various marketing strategies that businesses can implement to attract and retain customers and to promote their products or ...
Blog Post Consumer Products Sales + Marketing Key Benefits of a Price Pack Architecture Model for CP Companies With inflationary pressures facing every consumer products company, “price pack architecture” (PPA) is one way to help your organization understand ...
Case Study Retail eCommerce Using Paid Landing Pages for Increased Conversion Rates Clarkston Consulting recently partnered with a client on a digital product testing project. This client recently became a unicorn ($1+ ...
Blog Post Data + Analytics Consumer Products The Importance of First-Party Data Collection in a Cookie-less Future Companies and platforms are changing how they capture users’ personal data in response to both a slew of updated regulations ...
Blog Post eCommerce Retail The Ins and Outs of Livestream Shopping Throughout the pandemic, retailers were forced to innovate and identify new ways to engage with customers as stores closed. Livestream ...
Blog Post Consumer Products Digital How Can CPG Companies Engage Consumers in the Metaverse? The metaverse is a global market expected to grow to US$758.6B by the year 2026. As metaverse platforms gain popularity, ...
Blog Post Sales + Marketing Consumer Products Incorporating Micro-Influencer Marketing into Your Brand Strategy Influencer marketing has become wildly successful in recent years, with 89% of businesses reporting that their ROI from influencer marketing ...
