Blog Post Digital Consumer Products Examining the Impact of Walmart’s Digital Landscapes Solution on Suppliers and Retailers Walmart launched its new Digital Landscapes solution on June 5th 2024, which is poised to help suppliers and retailers better ...
Blog Post Consumer Products Health and Beauty Considerations for Building a Successful Affiliate Marketing Strategy Affiliate marketing is a promotional tactic where businesses collaborate with an independent party, often a content creator or social media ...
Blog Post Consumer Products Diversity, Equity + Inclusion Multicultural Engagement Marketing Strategies for the 2024 Olympics and Beyond The 2024 Olympics in Paris stand as a pinnacle of global sportsmanship and cultural celebration, drawing attention not only for ...
Blog Post Information Technology Retail Implications for Retail In-Store Technology Investments In this series, our retail experts outline retail in-store technology investments that enable retailers to ensure their shoppers are getting ...
Blog Post Consumer Products Consumer Healthcare Inclusivity in Consumer Healthcare Marketing: Strategies to Build a Market-Inclusive Brand As we move further into 2024, inclusivity in consumer healthcare marketing will continue to be more of a strategic imperative ...
Blog Post Sales + Marketing Consumer Products Understanding How Generational Differences Influence Purchasing Behavior We’ve been relying on assumptions around generational buying behaviors for decades. But how up-to-date is our understanding of the life ...
Blog Post Digital Consumer Products Phygital Marketing Strategies: The Critical Intersection of Physical and Digital Marketing Phygital marketing represents the fusion of physical and digital marketing tactics, seamlessly integrating in-person and online interactions into a unified ...
Blog Post Digital What is TikTok Shop? How Will it Influence eCommerce Marketing Strategies? In the digital age, creative, short-form video is taking over the social media marketing landscape. As we approach the holiday ...
Blog Post Sales + Marketing Consumer Products Establishing Revenue Growth Management as a Center of Excellence for Your Organization Recent inflationary and supply pressures have forced consumer products companies to explore innovative strategies to drive sustainable growth and maximize ...
Case Study Consumer Products Sales + Marketing Product Lifecycle Management (PLM) Case Study: Process Optimization and Roadmap A global, direct-to-consumer products industry leader in nutritionals and personal care was looking to transform its product development lifecycle and ...
Blog Post Life Sciences Pharma The Rise of Customer Data Platforms (CDP) as Foundations for Commercial Operations Antiquated and separated data platforms make it incredibly difficult, if not impossible, to create useful customer segments based on behavioral, ...
Blog Post Life Sciences Digital Considerations for the Upcoming Veeva Vault CRM Migration Currently hosted on a Salesforce-based platform, Veeva believes there are limitations in the value they can provide their customers with ...
