Case Study Data + Analytics Biotech Using Analytics to Predict Channel and Physician Engagement Optimization Numerous channels are competing for physician awareness now, making the process for modern drugmakers all the more challenging in fostering ...
Blog Post Data + Analytics Consumer Products Use Cases for Social Media Data Social media dominates much of our lives and many organizations now realize its ubiquity has created opportunities to leverage social ...
Blog Post Organizational Performance Data + Analytics Mitigating Bias in Analytics The analytics playing field is growing rapidly and companies are leveraging advancements in artificial intelligence (AI) and machine learning (ML) ...
Multimedia Data + Analytics Consumer Products 5 Drivers of Analytics Success in 2019 In the modern landscape, organizations of nearly every size and type are exploring the applications of data and analytics to ...
Blog Post Consulting Services Information Technology 101: An Artificial Intelligence Definition Artificial intelligence is here. AI-driven capabilities that not too long ago may have seemed like science fiction are now being ...
Case Study Health and Beauty Consumer Products Improving Point of Sale Transaction Time Using Data Analytics In today’s consumer landscape, businesses are leveraging data and analytics to meet expectations in all aspects of the consumer experience, ...
Blog Post Consumer Products Deriving Advanced Analytics from Flawed Data Sets Self-service analytics and business intelligence (BI) investments have been an important step in advanced analytics maturity, granting entire organizations freedom ...
Article Consumer Products Data + Analytics Giving Analytics Meaning Again It’s surprising how often we start the projects in our data and analytics practice at Clarkston Consulting by discussing the ... Download PDF
Blog Post Consulting Services Information Technology How Big Data Will Impact Rare Disease R&D In terms of difficulty, many would say diagnosing a rare or undiscovered disease is more difficult than finding a needle ...
Blog Post Consumer Products Consumer Healthcare Are your Insights Actionable? There is a continued opportunity for consumer products companies to more effectively leverage the growing volume of available data to ...
Blog Post Consumer Products Information Technology What Every CPG Marketer Needs to Know About the Difference between Analytics & Data Analysis Analytics has emerged as a catch-all term for a variety of different business intelligence (BI) initiatives. For some, it is the process of ...
Multimedia Consumer Products Consumer Healthcare 2017 Consumer Products Trends Report In our annual 2017 Consumer Products Trends Report, we discuss how consumer dynamics are requiring that companies redefine tried-and-true business ... Download PDF