Retail Growth Strategy for an Emerging Brand in North America
In this retail growth strategy case study, a global brand and manufacturer engaged Clarkston Consulting to build a data-driven approach for strategic growth. Read a synopsis of the project below or download the full case study.
Download the Retail Growth Strategy Case Study Here
An emerging global brand and manufacturer with products spanning multiple consumer goods industries was looking to accelerate its expansion into the U.S. market. Despite having a novel consumer product, the company faced challenges in defining its go-to-market strategy, optimizing marketing investment, and securing retail partnerships. To overcome these hurdles, the company engaged Clarkston Consulting to build a structured, data-driven approach for a go-to-market strategy to get the company back on scalable growth.
Through a collaborative effort, Clarkston and the client developed a strategic activation roadmap, prioritizing nearly 50 actionable recommendations across product positioning, pricing, distribution, and promotional strategies. A key focus was developing two high-impact omnichannel tactics: a digital marketing strategy to strengthen direct-to-consumer (DTC) efforts and an experiential marketing plan to drive in-store activations and foster retailer relationships.
To ensure seamless execution, Clarkston outlined a 12-week roadmap that guided the company through critical milestones: defining target consumer segments, refining channel strategies, developing compelling marketing assets, and implementing a structured sales approach. Additionally, marketing framework was introduced to maximize engagement and conversions across social media and paid search.
Clarkston’s work provided the client with a clear, actionable roadmap to successfully penetrate the U.S. market. The go-to-market strategy empowered the client’s team to execute with confidence, optimizing investments across digital and in-store channels. In executing the strategy, the client is now well-positioned to establish a strong market presence, foster consumer engagement, and build sustainable growth in the competitive North American landscape.
