Blog Post Digital Consumer Products Phygital Marketing Strategies: The Critical Intersection of Physical and Digital Marketing Phygital marketing represents the fusion of physical and digital marketing tactics, seamlessly integrating in-person and online interactions into a unified ...
Blog Post Consumer Products Retail Understanding the Economic Impacts of the 2024 Solar Eclipse The 2024 Solar Eclipse unveiled more than just a spectacle across the country; it also created an opportunity for businesses ...
Blog Post Consumer Products Standing Up an Integration Management Office (IMO) for a Consumer Products Post-Merger Integration The integration of two entities following a merger is a complex endeavor that demands strategic coordination and meticulous planning. Central ...
Blog Post Consumer Products Retail Exploring The Role of Financial Modeling in Scenario Planning Financial modeling plays a pivotal role in scenario planning and the development and evaluation of alternative strategic paths for any ...
Blog Post Consumer Products Food and Beverage Preparing for the Food Traceability Final Rule: How Companies Can Ensure Compliance In light of recent recalls and safety alerts in the food industry, there’s a growing emphasis on food traceability and ...
Blog Post People + Change Consumer Products Key Considerations for Improving PMO Stakeholder Engagement At the start of a new program, teams often sit in a room for months, sometimes years, trying to develop ...
Blog Post Supply Chain Consumer Products Understanding the Supply Chain Impacts of the Francis Scott Key Bridge Collapse As supply chain professionals, we are once again looking to understand a sudden disruption’s impact on the supply chain – ...
Case Study Consumer Products Sales + Marketing Conducting a Category Management Team Assessment for a Consumer Products Company Clarkston Consulting recently partnered with a CPG client on a category management team assessment. Read a synopsis of the project ...
Blog Post Consumer Products Consumer Healthcare Trends Shaping the Consumer Healthcare Landscape: 2024 CHPA Self-Care Leadership Summit Takeaways After three years of reactionary purchasing, consumers have shifted their focus to proactive wellness within the consumer healthcare sector, looking ...
Multimedia Consumer Products Consumer Healthcare 2024 Vitamins and Supplements Trends Clarkston’s team of consumer healthcare industry consultants have highlighted the top vitamins and supplements trends that businesses should consider. Read ...
Blog Post Consumer Products Digital Creating an AI Transformation Strategy: Lessons Learned from Digital Transformation Artificial intelligence, or AI, is a hot topic for today’s business. AI offers a lot of opportunities for increased efficiency, ...
Blog Post Consumer Products Strategy + Innovation Best Practices for Systems Harmonization in a Consumer Products Post-Merger Integration Mergers and acquisitions (M&As) in the consumer products industry typically fall into two categories: 1) brand/portfolio expansion and 2) company ...