Blog Post Sales + Marketing Consumer Products Adapting Your Trade Spend During COVID The coronavirus resulted in an unprecedented change in consumer, retailer, and manufacturer behavior. Have you noticed that grocery prices are ...
Blog Post Food and Beverage Consumer Products Make it a Double? Shifting Trends in Alcohol Sales The recent COVID-19 pandemic has disrupted many aspects of daily life. Anecdotally, people are talking about how we are drinking ...
Blog Post Digital Consumer Products Building Your B2B Digital Marketing Strategy Companies looking to continuously stay ahead of the digital curve need to purposefully and systematically create digital experiences rooted in ...
Blog Post Consumer Products Data + Analytics Top 3 Things to Consider When Scaling Your Direct-to-Consumer Business Model The global pandemic has fundamentally changed the way consumers purchase goods and services, forcing businesses to accelerate their direct-to-consumer business ...
Blog Post Quality + Compliance Consumer Products Extending the Life of Your Aging QMS Your aging quality management system (QMS) and the problems caused by it are keeping you up at night. You would ...
Case Study Consumer Products Data + Analytics Using Analytics to Improve Customer Segmentation for Increased Sales One of America’s leading food manufacturers in an innovative and rapidly growing industry segment was collecting volumes of data but ...
Blog Post Consumer Products Food and Beverage How Issues with Food Access Have Created Innovation With the onset of COVID-19, predictions about the interruption of supply chain and food shortages were immediate and widespread. As many ...
Blog Post Consumer Products Data + Analytics SAP Analytics Cloud: 3 Reasons Consumer Products Companies Should Invest As more data collection opportunities become available for companies in the consumer products industry, it’s critical to consider investment in ...
Blog Post Digital Consumer Products Customer Obsession Should Drive Digital Innovation The importance of research goes without saying when thinking about innovation. Research should be the driving force behind new product ...
Blog Post Strategy + Innovation Consumer Products Corporate Social Responsibility Trends to Note in 2020 While corporate social responsibility (CSR) has typically been associated with companies’ efforts to reduce their environmental impact, social issues are ...
Multimedia eCommerce Consumer Products Perfecting Your Approach to Selling on Amazon It’s no secret that retailers can’t ignore Amazon when selling products online. In fact, Amazon was responsible for 37.7% of ...
Blog Post Strategy + Innovation Consumer Products Using Enterprise Destination Mapping to Drive Transformation Strategy is defined by tradeoffs and critical choices: where and how should an organization operate? What capabilities must be developed ...
