Blog Post Data + Analytics Consumer Products Exploratory Analytics: Getting Started Exploratory analytics leverages historical data to answer questions and uncover trends and patterns through visualization, data and feature engineering, test ...
Blog Post Data + Analytics Consumer Products Getting Started with Sustainability Analytics Companies must prioritize and address the gap between what has been said with sustainability efforts and what has been done to align ...
Multimedia Consumer Products Consulting Services Evaluate Your Project Health and Progress with Clarkston’s SuccessCheck Something isn’t right. Your instincts are telling you that one of your flagship projects — the one everyone is watching ...
Case Study Fast Moving Consumer Goods Consumer Products Leading a CPG Firm Through a Complex Acquisition Integration We recently partnered with a leading consumer products manufacturer focused on household products on a complex acquisition integration. Successful acquisition ...
Blog Post Consumer Products Data + Analytics What Can Brands Learn About Data-Driven Marketing from Spotify Wrapped? In 2015, Spotify began releasing annual data about their listeners, including their most streamed artist and the hours spent using the app. This marketing campaign, known as Spotify ...
Blog Post Consumer Products Supply Chain Piecing Together the SIOP Process Sales, Inventory, Operations Plan (SIOP) is a process within many successful supply chain organizations that recognizes the integral relationship between all ...
Multimedia Consumer Products eCommerce DTC Discussions: DTC Logistics and Supply Chain Operations DTC logistics is one of the more apparent challenges in either transitioning into or adopting a direct-to-consumer business model. The ...
Blog Post Strategy + Innovation Consumer Products The Business of a Circular Economy As supply chain woes continue to plague businesses across industries, many organizations are realizing the benefit a circular economy can ...
Multimedia Consumer Products Fast Moving Consumer Goods Macro Trends in Consumer Goods: Taking Stock with Mark Osborn Macro trends in consumer goods have wildly accelerated and evolved over the last two years in the face of the ...
Blog Post Digital Consumer Products What’s Coming for Content Marketing in 2022? Content marketing in 2022 must reflect the changing circumstances of the world around us. In an ever increasingly digital world, content ...
Blog Post Organizational Performance Consumer Products Applying UX Principles for User-Centric Organizational Change While change management has been a concept for decades, the past 24 months has taught businesses that the pace of ...
Multimedia Consumer Products eCommerce DTC Discussions: Payment, Tax, and Accounting in DTC The shift to direct-to-consumer business brings with it myriad benefits and opportunities to better engage consumers. On top of that, ...
