Blog Post Consumer Products Digital How Can CPG Companies Engage Consumers in the Metaverse? The metaverse is a global market expected to grow to US$758.6B by the year 2026. As metaverse platforms gain popularity, ...
Blog Post Consumer Products Retail Amplifying Change Through a Unique Perspective on Leadership In honor of the one-year launch anniversary of Amplifiers, we are sharing highlights and stories from the book as well ...
Blog Post Sales + Marketing Consumer Products 5 Key Takeaways from Digital Summit NYC Digital Summit NYC was filled with cutting-edge content sessions designed for digital marketers, product designers, and industry leading brands to ...
Multimedia Consumer Products Retail Supply Chain Transformation with Change Management: Taking Stock with Sebastian V. Clarkston Consulting Partner Sebastian Valencia will be speaking on the need for change management in supply chain transformation at the ...
Case Study Consumer Products Food and Beverage Direct-to-Consumer Process Advisory for a Global Food Manufacturer A global food manufacturer with a portfolio spanning foodservice, retail, and prepared foods recently completed a strategic acquisition to broaden ...
Blog Post Data + Analytics Consumer Products Why Businesses Should Think of Data as a Product Companies can significantly shorten the duration of implementation when data is treated like a product. “Data as a Product” means ...
Blog Post Consumer Products Sales + Marketing How to Avoid Greenwashing: Making and Marketing a Better Impact Sustainability is becoming increasingly important to consumers. Companies are leveraging this appeal by enacting company-wide environmental initiatives, packaging products with ...
Blog Post Sales + Marketing Consumer Products Incorporating Micro-Influencer Marketing into Your Brand Strategy Influencer marketing has become wildly successful in recent years, with 89% of businesses reporting that their ROI from influencer marketing ...
Multimedia Consumer Products Supply Chain Consumer Products Trends – The Need for Supply Chain Visibility When it comes to supply chain visibility, predicting the future is hard – the world is constantly changing, consumer demand ...
Blog Post Digital Analytics Consumer Products Leveraging Google Analytics 4 (GA4) in a Cookie-Less Future Google Analytics 4 (GA4) is Google’s latest update to its website tracking and analytics platform. GA4 comes after a long ...
Blog Post Consumer Products Retail Industry Expertise in Retail and Consumer Products Due Diligence Merger and acquisition (M&A) activity in 2021 reached an all-time high of $5.9 trillion, with a record volume of more ...
Case Study Sales + Marketing Consumer Products Brand Strategy Development for a Global Haircare Manufacturer This brand strategy development case study explores Clarkston’s work with a global manufacturer and retailer of women’s haircare products selling ...