Blog Post Digital Consumer Products Why is Consumer-First Marketing Crucial? It’s no secret that today’s consumers have no shortage of options. Every purchasing decision made comes with an endless number ...
Blog Post Experience + Design Consumer Products What Type of Customer Attribution Model is Best for Your Business? As more brands look to enhance their go-to-market strategy, customer attribution has become an essential part of determining marketing effectiveness ...
Blog Post Consumer Products Data + Analytics DTC Discussions: A 10-Part DTC Webinar Series Adopting a DTC model has far-reaching implications across nearly all areas of the business. As we work alongside leaders in ...
Blog Post Sales + Marketing Consumer Products How SMS Marketing is Transforming Brand Communication Strategy With consumers shopping on their phones now more than ever, companies are transitioning from a focus on traditional email to ...
Blog Post Consumer Products Digital The Need for Emotionally Resonant Brand Communication Emotionally resonant brand communication has risen to the forefront of requisite skills for engaging the modern consumer. Over the past ...
Multimedia Consumer Products eCommerce DTC Discussions: DTC, Brand, and Engagement As companies increasingly move into the direct-to-consumer (DTC) space, understanding and responding to the needs and wants of consumers is ...
Multimedia Consumer Products Digital DTC Discussions: Product Portfolio and Price Companies have been talking about direct-to-consumer (DTC) channels and marketing for a number of years now, but there’s been an ...
Blog Post Digital Consumer Products Lessons Learned on QR Code Marketing Super Bowl LVI may be remembered for a few things but among them for marketers will be…QR code marketing? While ...
Multimedia Consumer Products Data + Analytics DTC Discussions: Core Information Systems When it comes to direct-to-consumer (DTC) business, it is important for CPG companies to understand the information systems that are ...
Blog Post Digital Consumer Products Developing an Email Marketing Strategy to Drive Consumer Engagement More than 300 billion emails are sent around the world each day, so there is no doubt the prevalence of ...
Multimedia Consumer Products Data + Analytics DTC Discussions: Managing the Customer Care Experience When it comes to launching or enhancing a direct-to-consumer (DTC) business, there are many opportunities for the front line that ...
Multimedia Consumer Products Data + Analytics DTC Discussions: DTC Marketing and Analytics COVID withstanding, DTC marketing has undergone drastic shifts over the last few years as brands have found new, innovative ways ...
