Blog Post Life Sciences Digital Mitigating Bias in AI-Enabled Medical Devices The implementation of artificial intelligence (AI) has modified elements of nearly every industry, making things faster, cheaper, and more accurate. ...
Blog Post Life Sciences Digital Considerations for the Upcoming Veeva Vault CRM Migration Currently hosted on a Salesforce-based platform, Veeva believes there are limitations in the value they can provide their customers with ...
Blog Post Digital Information Technology Guidance on Generative AI Use in the Workplace Generative AI is the most rapidly adopted technology in human history. It has the potential to completely upend the nature ...
Blog Post Retail Digital Key Takeaways from the 2023 Retail Innovation Conference & Expo (RICE) Our retail experts recently attended the 2023 Retail Innovation Conference and Expo (RICE) held earlier this month. The event brought ...
Case Study Life Sciences Data + Analytics Conversion Rate Optimization Model for a Global Medical Device Company Clarkston recently completed a conversion rate optimization model for a global medical device company providing leading orthodontic treatments. Our digital ...
Case Study Life Sciences Digital Enabling Strong Clinical Operations Project Management Through a Digital Toolkit A biopharmaceutical company specializing in rare diseases engaged Clarkston Consulting to help develop an innovative digital toolkit to support the ...
Multimedia Consumer Products Digital Understanding Consumer Motivations: Taking Stock with Amy L. and Reed M. Consumer engagement is critical for any consumer products company today. Understanding your consumers, their motivations, and their connection to your ...
Blog Post Retail Digital 3 Key Tenets for Optimizing the Omnichannel Experience As the retail industry continues to evolve, one of the greatest challenges in creating an omnichannel experience is converting website ...
Blog Post Data + Analytics Digital The Latest with LabVantage: CTEC 2023 Takeaways Clarkston’s LIMS experts recently attended LabVantage’s North American Customer Training and Education Conference (2023). The event brought the LabVantage community ...
Blog Post Digital Diversity, Equity + Inclusion Leveraging Digital Marketing Tactics to Increase Diversity in Clinical Trial Recruitment Traditional methods of recruiting clinical trial participants include tapping into healthcare providers such as doctors or clinics, patient advocacy groups, ...
Blog Post Digital Consumer Products What’s Happening With the Metaverse? It appears the metaverse is dominating conversations and news headlines more and more, but perhaps for all the wrong reasons. ...
Case Study Data + Analytics Digital Modeling New Patient Start Likelihood in Pharma Clarkston’s Digital, Data and Analytics team recently executed a project for new patient start likelihood in pharma. Clarkston partnered with a ...
