Blog Post Sales + Marketing Consumer Products Getting Started with Affiliate Marketing: What Your Brand Needs to Know Affiliate marketing has taken over as an effective strategy in the past couple of years, with the global affiliate marketing ...
Blog Post Digital Consumer Products How to Prepare Your Team for Change: Overcoming Barriers to AI Implementation and Adoption Implementing Artificial Intelligence (AI), Machine Learning (ML), or other innovative technologies remains at the top of many CIOs’ priority lists, ...
Blog Post Data + Analytics Digital How Retailers are Leveraging AI and LLM to Improve Operations 2023 was a pivotal year for artificial intelligence software, as key innovations were made and commercialized into the market. Although ...
Blog Post Digital Life Sciences 3 AI Customer Service Use Cases for Medical Device Companies There is perhaps no group more deserving and in need of great customer service than medical device patients. The products ...
Blog Post Consumer Products Digital The Role of Retail Media in Your Consumer Products Organization Consumer products companies have had to balance retailers’ expectations for trade investments with their own profitability objectives for a long ...
Blog Post Digital Consumer Products Phygital Marketing Strategies: The Critical Intersection of Physical and Digital Marketing Phygital marketing represents the fusion of physical and digital marketing tactics, seamlessly integrating in-person and online interactions into a unified ...
Blog Post Retail Digital AI for Demand Forecasting and Inventory Planning in Retail Advanced data analytics is now a table-stakes tool for inventory planning. Some estimates show that applying AI-driven forecasting can reduce ...
Blog Post Digital Sales + Marketing Creating a Patient-Centered Design Experience on Your Branded Drug Site As effective development and scaling of patient-centric measures prove to be a key action for pharmaceutical companies to unlock value-based ...
Blog Post Consumer Products Digital Creating an AI Transformation Strategy: Lessons Learned from Digital Transformation Artificial intelligence, or AI, is a hot topic for today’s business. AI offers a lot of opportunities for increased efficiency, ...
Multimedia Consumer Products Digital 2024 Clarkston Consulting CIO Survey Summary Report The 2024 CIO Survey Summary Report provides insight into the priorities, challenges, and opportunities facing IT leaders in the consumer products, retail, ...
Blog Post Digital eCommerce 2023 Black Friday: Expectations vs. Results Over the years, Black Friday and Cyber Monday have become the pinnacle shopping event for retailers globally across all sales ...
Blog Post Digital What is TikTok Shop? How Will it Influence eCommerce Marketing Strategies? In the digital age, creative, short-form video is taking over the social media marketing landscape. As we approach the holiday ...
