Multimedia Consumer Products Digital DTC Discussions: Product Portfolio and Price Companies have been talking about direct-to-consumer (DTC) channels and marketing for a number of years now, but there’s been an ...
Multimedia Consumer Products Data + Analytics DTC Discussions: Core Information Systems When it comes to direct-to-consumer (DTC) business, it is important for CPG companies to understand the information systems that are ...
Multimedia Consumer Products Data + Analytics DTC Discussions: Managing the Customer Care Experience When it comes to launching or enhancing a direct-to-consumer (DTC) business, there are many opportunities for the front line that ...
Multimedia Consumer Products Data + Analytics DTC Discussions: DTC Marketing and Analytics COVID withstanding, DTC marketing has undergone drastic shifts over the last few years as brands have found new, innovative ways ...
Blog Post Biotech Pharma Patient Journey Mapping: Taking it to the Next Level The value that comes from patient journey mapping exercises is well-established in the life sciences industry. These activities are focused ...
Multimedia Consumer Products eCommerce DTC Discussions: DTC Logistics and Supply Chain Operations DTC logistics is one of the more apparent challenges in either transitioning into or adopting a direct-to-consumer business model. The ...
Multimedia Consumer Products eCommerce DTC Discussions: Payment, Tax, and Accounting in DTC The shift to direct-to-consumer business brings with it myriad benefits and opportunities to better engage consumers. On top of that, ...
Multimedia eCommerce Consumer Products DTC Discussions: The Digital Pathway and Storefront As the digital hub of the direct-to-consumer experience, the storefront connecting the consumer-facing frontend with the brand’s backend systems is ...
Multimedia eCommerce Consumer Products DTC Discussions: Direct-to-Consumer Program and Project Management Clarkston Consulting’s DTC Webinar Series is a collection of videos designed to help consumer products and retail companies launch, grow, ...
Blog Post Consumer Products Digital How Can Brands Using NFTs Drive Consumer Engagement? As crypto has taken mainstage in 2021, the concept of non-fungible tokens (NFT) has exploded onto the scene right with ...
Multimedia eCommerce Consumer Products DTC Discussions: Introduction to DTC and Business Goals If there has been one common strategic goal across CPG companies and retail companies in the last several years, it’s ...
Case Study SAP + Technology Strategy + Innovation ERP Vendor Selection for a Clinical Stage Biotech A clinical-stage biotechnology company was rapidly approaching the commercialization of their first product. They recognized the importance of a robust ...
