Blog Post Consumer Products Sales + Marketing A Trade Promotion Optimization Health Check Whether you are well along your trade promotion optimization journey, just getting started, or are focused on getting the most ...
Blog Post Sales + Marketing Consumer Healthcare A New Way to Think About Deduction Management What is deduction management? Deduction management (also referred to as claims management) is the oversight of the method of payment ...
Blog Post Consumer Products Information Technology What Every CPG Marketer Needs to Know About the Difference between Analytics & Data Analysis Analytics has emerged as a catch-all term for a variety of different business intelligence (BI) initiatives. For some, it is the process of ...
Case Study Sales + Marketing Consumer Products Case Study: Aligning Sales and Marketing through Trade Planning Case Study: Trade Planning A leading marketer and distributor of spirits and wine was hindered by the organization’s inability to harmonize ...
Blog Post Sales + Marketing Consumer Products State of Brands: Optimizing Capital Allocation for Brand Growth As we continue our discussion about trade spend, we take a more in-depth look at the role of capital allocation in ...
Blog Post Consumer Products Sales + Marketing Meeting Retailer Expectations While Maintaining Your Trade Budget For consumer packaged goods (CPG) manufacturers, serving individual retail proprietors can offer tremendous value. Interactions are frequent, within a limited ...
Multimedia Sales + Marketing Consumer Products Trade Spend in the New Consumer Reality The Future of Trade Spend The growth rate for trade spend and its increasing share of the total marketing and sales, ... Download PDF
Blog Post Consumer Products Sales + Marketing State of Brands: How Trade Promotion Strategy Affects Brand Loyalty With how much time and resources are invested into advertising and marketing strategies to increase brand equity, sometimes it’s easy ...
Case Study Consumer Products Food and Beverage Case Study: Beverage Company Conquers Out of Control Deductions Case Study: Beverage Company Conquers Out of Control Deductions Inundated with 12,000 unexplainable short-paid invoices from their retail customers each ...
Blog Post Consumer Products Sales + Marketing Is your Trade Promotion Management (TPM) Training Driving Change? The earlier posts of this series, “Is Your TPM Stuck In Neutral?” and “Does Your TPM Need Alignment?” asserted that ...
Blog Post Consumer Products Sales + Marketing Does your Trade Promotion Management (TPM) Need Alignment? Part I of this series, Is Your TPM Stuck In Neutral, elaborated on the reality that many organizations continue to ...
Multimedia Consumer Products Sales + Marketing Trade Marketing & Demand Planning Alignment for Improved Sales Forecasting Trade Marketing & Demand Planning Alignment. An accurate Sales Forecast. Consumer Products companies today have a wealth of information, capabilities, ... Download PDF
